Wednesday, 26 February 2014

Digital AM - Beats by Dre, MWC 2014, Amscreen, ITV, VIP

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Droga5 Europe creates digital campaign for Beats by Dre
Droga5 Europe creates digital campaign for Beats by Dre
by
26 February 2014, 11:04AM
Droga5 Europe has produced its first piece of work since being established in 2013, for new client Beats by Dre.
Amscreen Event launches for flexible, digital outdoor campaigns
Amscreen Event launches for flexible, digital outdoor campaigns
by Arif Durrani
26 February 2014, 10:52AM
Amscreen, the digital outdoor specialist, has launched Event, described as a more flexible, "event-based" solution for tactical, content-led ad campaigns.
Wooing a blogger? Top six considerations for building a brand-blogger partnership
Wooing a blogger? Top six considerations for building a brand-blogger partnership
by James Thomlinson
26 February 2014, 10:08AM
A relationship with a blogger can offer brands a strong, and credible, platform to reach a specific audience. However, transparency of objectives and honesty in the relationship are paramount, says James Thomlinson, partner and managing director of B...
ASA censures e-cigarette brand VIP after more than 1,000 complaints
ASA censures e-cigarette brand VIP after more than 1,000 complaints
by Amy Gravelle
26 February 2014, 09:16AM
A set of TV ads for VIP Electronic Cigarettes have been investigated because of their raunchy nature, with the Advertising Standards Authority deeming them unsuitable for broadcast before 11pm.
MWC 2014 in pictures: Connected cars, curved phones and wearable tech
MWC 2014 in pictures: Connected cars, curved phones and wearable tech
by Matthew Chapman in Barcelona
26 February 2014, 08:30AM
Mobile World Congress is entering its third day and, as it passes the half-way point, Marketing pounded the floor of the Fira Gran Via conference centre in Barcelona to put together a snapshot of the latest in mobile technology.

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Also in the news
ITV pre-tax profits up 30% as Crozier rules out Channel 5 deal
by Arif Durrani, 26 February 2014, 09:38AM
Make your content count
by Susi O'Neill, 26 February 2014, 09:15AM
Motors.co.uk launches 'chicken' TV ad
by Maisie McCabe, 25 February 2014, 12:10PM
Weve's Nigel Clarkson's gone to Barca, so you don't have to
by Nigel Clarkson, 25 February 2014, 11:35AM
MWC 2014: Internet of Things consortium chair warns of Google's Android effect
by Matthew Chapman, 25 February 2014, 11:53AM

From the blogs

The Wall

Jelly for brands: is now the right time to join?
Tamara Littleton
26 February 2014, 10:46AM
On-line "brand hijack" ruled unlawful by High Court
Ardi Kolah
25 February 2014, 11:20PM
What you need to know about securing your digital legacy
Sam Jardine
25 February 2014, 12:59PM
The ten commandments of mobile research
Melanie Courtright
25 February 2014, 12:53PM
Three in five Twitter mobile users are on Twitter while watching TV
Polly Becker
25 February 2014, 11:57AM


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