| Muhammad Ali joins the rumble on Twitter | | 27 February 2014, 3:13PM |  Former world heavyweight boxing champion Muhammad Ali has jumped into the ring on Twitter. While his handle @MuhammadAli was active before, it seems like the greatest will now be tweeting from it himself.
| | | | | | | The facts about Twitter trolling | | 27 February 2014, 1:21PM |  Twitter trolling is in the news again with GB short track speed skater Elise Christie becoming the target of threats on the popular social media platform following her disqualification from the 500m race at the Sochi Winter Games. This is the latest in a series of social media attacks on GB Olympians with Rebecca Adlington (pictured), Beth Tweddle and Tom Daley, to name just a few high profile cases, all suffering over the last 12 months.
| | | | Can your LinkedIn company page replace your corporate website? | | 27 February 2014, 12:06AM |  There is a raging debate amongst marketing and corporate communications professionals as to what is more engaging and important. Is it your company's LinkedIn page or your company's website? Undoubtedly I believe that it is your LinkedIn company page and here's why:
| | | | | | | Four trends that are changing the face of media research | | 26 February 2014, 12:44PM |  Oh, it all used to be so simple then! Life was so easy when audience measurement was just about counting eyeballs in the world's living rooms. But it feels like that was another world completely. With consumers now devouring content across multiple screens, the challenge of demonstrating who's watching what, and what those connections are worth to advertisers, is significantly more complex.
| | | | | | | O2 goes to next level with Twitter customer services | | 26 February 2014, 9:00AM |  Tweeting companies is always a mixed bag - some businesses are great at getting back to you and answering your enquiry; others don’t appear to read their own Twitter mentions more than a couple of times a week. And the worst are the companies who just use Twitter as a broadcast medium.
| | | | What you need to know about securing your digital legacy | | 25 February 2014, 12:59PM |  It goes without saying that digital plays a huge role in our everyday lives. The majority of us actively participate in a plethora of social networking sites, have online music stores and photo albums, and share and update these on a daily - even hourly - basis. In recent years, our digital footprint has grown dramatically, enabling us to communicate and share key milestones and life achievements and purchase and store music, as well as processing secure transactions such as paying bills. Despite the value of digital, it is an element that often falls to the wayside when it comes to identifying our assets and securing our legacy in the event of death.
| | | | The ten commandments of mobile research | | 25 February 2014, 12:53PM |  We've arrived in 2014, which has been hailed 'the year of the mobile' – much like every year since 2008. But mobile presence does continue to grow - notably, January saw the launch of the iPhone in China, Samsung has just unveiled the Galaxy S5 (pictured) to great fanfare. This growth of mobile has created several very significant changes for the marketing industry - not least the ability to gather insights in a moment by surveying consumers on their mobile devices. Data gathered in this way can lead to a much enhanced understanding of not only what consumers are getting up to, but also how and why.
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