Friday, 14 February 2014

Breaking news from Brand Republic - Trading Places, IPC Media, Tesco, London Fashion Week, Campaign Viral Chart

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Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
14 February 2014, 08:44AM
W&K London hires husband and wife creative team Carlos Alija and Laura Sampedro, and General Mills names Jennifer Jorgensen as its new marketing director, in this week's round-up of people moves in advertising, marketing, media and PR.
IPC Media's Style at Home posts double-digit year-on-year circulation increase
IPC Media's Style at Home posts double-digit year-on-year circulation increase
by Joe Lepper
13 February 2014, 03:35PM
IPC Media's Style at Home is continuing to buck a modest decline in the home interests sector, posting another double-digit year-on-year circulation increase.
Tesco 'urgently investigating' hacking of customer data
Tesco 'urgently investigating' hacking of customer data
by Loulla-Mae Eleftheriou-Smith
14 February 2014, 08:59AM
More than 2,000 Tesco.com customer accounts have been hacked and their details posted online in order to steal store vouchers, according to the BBC.
London Fashion Week: Mulberry and Cara Delevingne will #SeeYouSunday
London Fashion Week: Mulberry and Cara Delevingne will #SeeYouSunday
by Laura Howes
13 February 2014, 02:00PM
Mulberry has released an intriguing 24-second film ahead of its show at London Fashion Week, showing model Cara Delevingne, a train station, a taxi and not much else.
Campaign Viral Chart: Canadian gay rights ad takes aim at Sochi
Campaign Viral Chart: Canadian gay rights ad takes aim at Sochi
by Ben Hall
14 February 2014, 09:52AM
An ad from the Canadian Institute for Diversity and Inclusion is the most-shared ad in the week that the Winter Olympic Games launched in Sochi.
Signs that women's glossies are losing their shine
Signs that women's glossies are losing their shine
by Joe Lepper
14 February 2014, 08:42AM
The women's glossy magazine sector experienced a tough six months in the second half of 2013, with falls across the board led by Hearst Magazine's Company tumbling by almost a third (31.8%).
Danielle Crook resurfaces at Netflix to lead European marketing
Danielle Crook resurfaces at Netflix to lead European marketing
by Loulla-Mae Eleftheriou-Smith
14 February 2014, 10:10AM
Danielle Crook, the ex-Starbucks marketer, has been appointed as director of marketing for Europe at Netflix.

Also in the news
Diaego reviews direct and e-CRM account
by Maisie McCabe, 14 February 2014, 09:47AM
'Dumb Ways to Die' enjoys a bloody Valentine
by Gemma Charles, 14 February 2014, 10:00AM
Magazine ABCs: Top 100 at a glance
by Arif Durrani, 13 February 2014, 02:47PM
Why today's magazine ABCs represent a new dawn
by James Papworth, 13 February 2014, 09:52AM

From the blogs

The Wall blog

What's in a name?
Ian Moore
13 February 2014, 6:30PM
Short is sweet in the world of digital communications
Andrew Coroneo
13 February 2014, 3:35PM
Now with added 'personality'.
Jonathan Staines
13 February 2014, 1:23PM
The future of... wearable tech
Collective123
13 February 2014, 1:22PM


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