| Google+ and why brands would be stupid not to | | 07 February 2014, 11:11AM |  To Google+ or not to Google+? That is the question. Google+ has been banded around in certain circles as the 'next big thing' for the last few years… So why hasn't it happened yet?
| | | | Infographic: what do brands think of Vine? | | 07 February 2014, 11:01AM |  What do brands including Agent Provocateur, Johnson & Johnson and Doritos think of Vine? Social video seeding agency The 7th Chamber asked these and other consumer brands, as well as media agencies, and found that a year after its launch Vine is widely seen as being a useful part of a marketing strategy.
| | | | Big rewards from big data for telco operators | | 07 February 2014, 10:27AM |  One of the most critical challenges for telco operators today is managing customer churn. Many operators are still pushing their products instead of listening to the needs of their customers. Allocating the marketing budget at the right time with the right messaging to new and existing customers are the telco CMO's bread and butter when decreasing the declining average revenue per customer. An oversaturated and competitive market creates big challenges for telco operators. Winning over new clients has always been a priority, but that is of no use if simultaneously you lose your current business and revenue.
| | | | What Scarlett Johansson can tell us about the decline of TV | | 07 February 2014, 9:25AM |  If only every day was Super Bowl day. It's a common wish for TV advertisers. The reason? On Super Bowl day they can rest assured that there's often as much interest in the ad-breaks as there is in the game itself – especially if, as my colleagues in the US tell me, the game is as one-sided as it was this year.
| | | | More than just a 'like' - how businesses can get full value out of social media | | 06 February 2014, 11:11AM |  Three or four years ago, many articles on getting business value from social media would have been haranguing brands to improve their presence on Facebook, perhaps with a suggestion to try out Twitter. Luckily, time has moved on and the vast majority of businesses not only have a social media presence, but are also providing some form of social customer care. Alas, all is still not well: many companies continue to fail to maximise the full value of social media. This can largely be blamed on company practices and culture which fails to take social media seriously - that is, until something bad happens.
| | | | Why brands should care about getting 'omnichannel' right | | 06 February 2014, 11:02AM |  The idea of having an 'omnichannel' retail business has been gathering pace exponentially over the past couple of years. Referring to a consumer's journey across all shopping channels; such as email, phone, chat or in-store "going omnichannel" is something there has been much discussion about - should retailers do it or not?
| | | | Ten years of creative Facebook campaigns | | 06 February 2014, 10:15AM |  This week, Facebook celebrates its tenth anniversary. Since its inception, advertisers and marketers have used the social network in increasingly creative ways. So we thought we'd delve into the archive to pull together some of the most innovative campaigns featured at the D&AD Awards over the past decade.
| | | | The secret to content marketing: do less | | 05 February 2014, 12:56PM |  Believe the hype, content marketing is exciting. Not only does it give modern marketers the chance to invest some real creative talent into their work, but it also creates an increased chance of bringing a real level of engagement to marketing initiatives.
| | | | Audacity, bravery, commitment, ambition | | 05 February 2014, 12:28PM |  On November 9 1989, the Berlin Wall fell. I was 16 at the time and I remember watching events unfold live on television. As I and the rest of the world stopped and watched, spell-bound, thousands of Germans from East and West swung sledgehammers and pick axes and clawed with their bare hands at this concrete symbol of a divided world.
| | | | Mobile priorities marketers must address | | 05 February 2014, 12:11PM |  Mobiles and tablets have transformed the way we choose to interact with one another, and how, when and where we interact with brands. Consumers 'get' mobile. But the vast majority or brands are yet to adapt their businesses to respond to this shift in consumer behaviour.
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