Media AM - ITV, Gogglebox, Amscreen, Adidas, Halfords

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26th February 2014

ITV pre-tax profits up 30% as Crozier rules out Channel 5 deal ITV has reported pre-tax profit of £435 million in 2013, up 30.2 per cent year on year, as its chief executive Adam Crozier ruled out buying Channel 5.     Sofaworks to sponsor Gogglebox as it moves to Friday night Sofaworks, the sofa retailer previously called CSL, has signed a sponsorship deal for the high-profile TV show 'Gogglebox', ahead of its return in a new Friday night slot on 7 March.     Amscreen Event launches for flexible, digital outdoor campaigns Amscreen, the digital outdoor specialist, has launched Event, described as a more flexible, "event-based" solution for tactical, content-led ad campaigns.     Adidas withdraws 'sexualised' World Cup T-shirts after Brazil backlash Adidas is withdrawing a series of risqué Brazilian-themed T-shirts ahead of this summer's Fifa World Cup, after complaints that they encourage sex tourism.     Halfords ad escapes ban despite Jimmy Savile comparisons Halfords' ad depicting an older man asking a young man to pose for him has escaped being banned despite numerous complaints that it paralleled the behaviour of paedophile Jimmy Savile.     Weve's Nigel Clarkson's gone to Barca, so you don't have to The first thing that hits you at the Mobile World Congress (MWC) in Barcelona is the sheer scale of the event.     Guardian Labs looks beyond ads to engaging content The new division of The Guardian is aiming for long-term, high-value commercial partnerships, its managing director, Anna Watkins, tells Arif Durrani.     In an age of shifting sands, Guardian still knows the value of a good rebrand The evolution of the media market is again top of mind this week, as the boardroom dynamo Anna Watkins returns to the spotlight in her new role at Guardian Labs. Lightning quick, personable and full of passion, Initiative's loss definitely feels like the news brand's gain.     Will ITVBe become a welcome addition for advertisers? ITV's proposed new channel targeting younger women will feature lifestyle and reality shows. By David Benady.     Native advertising faces Gen Y's bullshit detector More brands are looking beyond the old marketing model to engage sceptical modern consumers, David Benady writes.     We should all learn to ditch our inner Charlie Brooker and start singing praises When I first started writing these columns, they were pretty grumpy - lots of poking fun at dumb agency stuff and pointing at industry idiocies.     Why TV screens still occupy centre stage Tess Alps explains how she defeated the motion 'Mobile is now Britain's favourite screen' at last month's Commons debate.   Latest blogs   IMterview: Facebook and WhatsApp - what should agencies do with IM? Paul and Darika, the 'Trinny and Susannah' of digital marketing, ponder what Facebook's acquisition of instant messaging service Whatsapp means agencies should do in the space.     Why engagement is not the same as attention A few years ago (2011 to be precise) Dave Brennan penned an excellent blog piece discussing the themes of engagement and attention, arguing that they are not the same thing but at the same time, are related to each other.     Five lessons on wearable tech and the internet of things The 'Internet of Things' is a topic that's had no shortage of column inches of late, fast becoming ubiquitous in the ad tech trade press. Assuming it's more than just a passing fad, we as an industry should prepare ourselves for what this all means.     Why did Facebook buy WhatsApp? In a surprise move, Facebook yesterday bought the popular multimedia messaging service WhatsApp.     IMterview - Native Advertising Paul and Darika, the 'Trinny and Susannah' of digital marketing, explore the rise of native advertising and all its implications.

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