Campaign Daily Fix - Chemistry founders launch content group, Park Pictures signs Tagholm, Karmarama creative for Fairtrade Fortnight

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Chemistry founders set up content marketing group by Kate Magee, 11 February 2014, 01:02PM Joe Garton, the former Publicis Chemistry chief executive, and Diane Charlton, the former chief operating officer at Publicis Chemistry, have set up a content marketing group called Once Upon A Time. Tom Tagholm signs to Park Pictures by James Swift, 11 February 2014, 09:21AM Tom Tagholm, the director behind Channel 4's "meet the superhumans" spot, has signed to Park Pictures. Karmarama to 'make Foncho famous' for Fairtrade Fortnight by Louise Ridley, 11 February 2014, 12:52PM Karmarama and its sister agencies Kream and Kaper have created this year's Fairtrade Fortnight campaign, which will aim to make banana farmer 'Foncho' famous for two weeks from 24 February. Isobar acquires Verawom in China to boost 'grassroots' social capability by Campaign Asia, 11 February 2014, 08:53AM Isobar has bought Verawom, one of China's social-creative companies, to add a culturally relevant dimension to the digital capabilities of the Dentsu Aegis Network agency. Ed Vaizey 'delighted' as LBC goes national on DAB radio by Arif Durrani, 11 February 2014, 08:00AM Global's talk radio network LBC, self-styled as 'London's Biggest Conversation', became a national station today on DAB radio. 'You can't just do words,' says Trinity Mirror's Rupert Howell by Georgina Brazier and Joel Fothergill, 11 February 2014, 11:37AM Rupert Howell, Trinity Mirror's group transformation director and chairman of Sunday brands, has said journalists "can't just do words, you have to have video". Promoted Private Hear: February 2014 by Staff, 06 February 2014, 08:00AM Chris Barraclough and Matt Batten are first in this year's new-look Private Hear to review radio ads from the month just gone. ________ Latest Work McDonald's "the Big Mac mind tests" by Razorfish 11 February 2014, 10:07AM McDonald s demonstrates how easy it is to trick the public in an online campaign promoting the Big Mac. Razorfish created the work, which features a hidden-camera prank. Unsuspecting members of the public are asked to take a photo of a man and a woma... Ikea "the wonderful everyday" by Mother 11 February 2014, 09:40AM Ikea boasts about its sustainability credentials in its latest TV ad. Mother created the spot, in which a forest is lit up by lamps. A voiceover explains that, by 2016, Ikea will sell only energy-efficient LED light bulbs, before adding: "Sometimes... TSB "local banking for Britain" by Joint 11 February 2014, 09:22AM TSB has released its first TV ad since being spun off from Lloyds TSB at the end of 2013. Joint created the spot, which opens by declaring that TSB "isn t like other big banks". TSB, it says, uses its funds only to give mortgages and loans to British... Also in the news Barclays reveals '5Cs' values scorecard in drive for brand transformation by Alex Brownsell, 11 February 2014, 09:30AM Watch 'groundbreaking' Lego ad break by PHD by Louise Ridley, 10 February 2014, 09:48AM Maxus appoints Lori Greene as first content director by Arif Durrani, 11 February 2014, 12:05PM Latest Jobs Senior Digital Designer - Top eCommerce Design & Build Agency - £60K+ To £60K + benefits, Central / West London Project Manager £33000 per annum, Oxfordshire Marketing Manager (West Region - Bristol/Cardiff) £40000 - £50000 per annum, Bristol Project Manager £30,000 - £35,000, London Content Coordinator £20000 - £22000 per annum, London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.