Thursday, 20 February 2014

Digital AM - Facebook, Sochi, Fifa World Cup, MasterCard, Google Glass

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Digital AM

Latest news

Facebook buys WhatsApp for $19bn
Facebook buys WhatsApp for $19bn
by Maisie McCabe
20 February 2014, 09:07AM
Facebook has agreed to buy the mobile messaging service WhatsApp for $19 billion (£11.4 billion), in a cash-and-share deal.
Sochi 2014 social media review: UK users turned off by Games and gay rights issues
Sochi 2014 social media review: UK users turned off by Games and gay rights issues
by Ben Bold
20 February 2014, 11:30AM
The vast majority of UK social media buzz surrounding Sochi 2014 Winter Olympics sponsors Coca-Cola, Visa and McDonald's has been critical of their failure to address LGBT issues, according to research by We Are Social.
Budweiser to run 'emotional' black and white ad campaign for the 'social' World Cup
Budweiser to run 'emotional' black and white ad campaign for the 'social' World Cup
by Gemma Charles
20 February 2014, 09:00AM
Budweiser has unveiled a comprehensive Fifa World Cup 2014 marketing campaign spanning advertising, digital and packaging, as part of a plan to fully exploit its status as an official sponsor.
McCain seeks shop to handle digital account
McCain seeks shop to handle digital account
by James Swift
20 February 2014, 07:00AM
McCain, the frozen-food company, is looking for a digital shop.
Odeon kicks off pitch for direct business
Odeon kicks off pitch for direct business
by James Swift
20 February 2014, 06:30AM
Odeon is looking for a direct agency to help the cinema chain communicate with customers online. Creativebrief has been instructed to advise on the process.

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Also in the news
MasterCard denies enforcing Brits coverage-for-tickets rule
by Daniel Farey-Jones, 19 February 2014, 03:52PM
Guardian Labs looks beyond ads to engaging content
by Arif Durrani, 20 February 2014, 08:00AM
Google unveils etiquette guide for Glass
by John Reynolds, 20 February 2014, 10:10AM
BlackBerry boss 'outraged' by T-Mobile iPhone promo
by Loulla-Mae Eleftheriou-Smith, 20 February 2014, 08:35AM
Social media gives new hope for Cannes Lions victory
by , 20 February 2014, 08:00AM

From the blogs

The Wall

Brit Awards PR company tells journalists what to write. Amazingly, it didn't work.
Charlotte Henry
19 February 2014, 12:31PM
How digital advertising is changing the way films are brought to market
Michael Pennington
19 February 2014, 11:30AM
The dark side of social media
Oliwer Kmiecik
19 February 2014, 11:24AM
The Y-word
Ian Moore
18 February 2014, 7:58PM
The new game
Simon Pont
18 February 2014, 2:05PM


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