Media AM - Carat, Warner Bros, Channel 4, tech start-ups, media business rankings

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07th February 2014

Carat wins bulk of $200m MasterCard media Dentsu's Carat has taken the bulk of MasterCard's global media planning and buying account from incumbent UM, after a review.     Warner Bros creates Lego ad break on ITV Confused.com, Premier Inn and BT ads have been recreated in pieces of Lego for a one-off ad break on ITV this Sunday night, to promote the upcoming Lego movie.     Channel 4 backs gay rights ahead of Sochi Olympics with 'bear cabaret' film Channel 4 is adopting the colours of the gay pride flag and will run a 90-second trailer featuring a camp cabaret act across all its channels ahead of the Sochi 2014 Winter Olympics.     Tech viewpoint on start-ups: Emi Gal It would be an understatement to say that it's an intriguing time to be a part of, and to keep an eye on, London's tech start-up scene...     We can all learn a lesson from the Brazilian air force when it comes to tech Just off the top of your head, which country do you think has the best air force - pound for pound? The answer, apparently, is Brazil...     Media business rankings 7 February 2014: M/SIX adds one account to its billings, while Total Media joins the table with two wins - Lenovo and Epson.     No Govt policy has made adland's heart sing just yet Helen Goodman took time out from charging the taxpayer for accountancy help in filling in her tax forms (a revelation just exposed in the papers) to deliver a rather astonishing speech at last week's Lead 2014 conference.     Digitised NRS still has far to go, Ironside accepts Mike Ironside is leaving the National Readership Survey with his legacy writ large - but a big challenge remains for his successor, he tells David Benady.     Big Brother fever could heighten interest in C5 The ratings smash, on both first and second screens, will only encourage potential suitors, Arif Durrani writes.     Sky responds to BT with focus on programming The broadcaster seeks to affirm its dominance with a renewed HBO deal and a partnership with ITV. By Maisie McCabe.     Native ads represent an exciting new opportunity for savvy media agencies Before Christmas, Mail Online, the world's biggest newspaper site, quietly began experimenting with native advertising. Its initial trial was with Marks & Spencer, but the publisher has been tight-lipped about the details.     Should media agencies get into content? Do media shops bring something new to the table or is content best left to the specialists, Chantelle Dietz asks.     My Media Week: Eric Newnham This week, Eric Newnham, chief executive at Talon Outdoor, previews digital taxi ads thatl change according to location, explores OOH in retail and trains for a Cambodian charity biking adventure     Global Radio sells radio stations to Denis O'Brien for £35m Global Radio, the owner of Classic and Heart, is to sell eight radio stations to the Irish billionaire Denis O'Brien for £35 million.   Latest blogs   Facebook's enduring power 10 years on... For a company recently compared to a virus, Facebook itself is apparently none too healthy.     Programmatic buying needs to grow up Programmatic buying has been the talk of the ad tech town for the past few years.     IMterview: What is Facebook Paper and what will it mean for its raft of other apps? Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow.     What the shake-up at the Telegraph reveals about the new publisher landscape The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing.     How the teen exodus could save Facebook The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers.

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