Wednesday 12 February 2014

Breaking news from Brand Republic - Toyota Prius, Valentine's Day, 'Yes Scotland' campaign, Kronenbourg 1664, TopShop

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Latest news
Toyota recalls 1.9m Prius models over braking fault
Toyota recalls 1.9m Prius models over braking fault
by Alex Brownsell
12 February 2014, 08:30AM
Toyota has announced the recall of millions of its Toyota Prius hybrid model due to potential software faults that may cause the vehicles to slow down suddenly.
French sex toy site promotes vibrators for Valentine's Day
French sex toy site promotes vibrators for Valentine's Day
by Maisie McCabe
12 February 2014, 09:28AM
Dorcel Store, the premium French sex toys retailer, has launched a Valentine's Day-themed campaign to promote its vibrators.
'Yes Scotland' independence campaign prepares £7m marketing drive
'Yes Scotland' independence campaign prepares £7m marketing drive
by Alex Brownsell
12 February 2014, 08:30AM
The "Yes Scotland" campaign is planning a multimillion-pound marketing drive to encourage the public to vote for Scottish independence in September's referendum.
Kronenbourg 1664 ad banned for emphasising 'misleading' French connection
Kronenbourg 1664 ad banned for emphasising 'misleading' French connection
by Loulla-Mae Eleftheriou-Smith
12 February 2014, 08:48AM
Heineken UK has been banned by the ad watchdog from emphasising the connection between its Kronenbourg 1664 brand and France, as the beer is not only brewed in the UK, but the majority of the hops in the recipe are grown outside France.
Omnicom Publicis merger creeps into Q3
Omnicom Publicis merger creeps into Q3
by Maisie McCabe
12 February 2014, 09:34AM
Omnicom Group, the owner of the BBDO and OMD networks, has said its merger with Publicis Groupe might not take place until the third quarter of this year, as it reported its pre-tax income increased by less than one per cent in Q4.

Also in the news
TopShop engages VR technology to live-stream fashion show to Oxford Circus shoppers
by Ben Bold, 12 February 2014, 10:01AM
Talon Outdoor expands into Scotland
by Arif Durrani, 12 February 2014, 09:05AM
Google partners with ComScore to offer real-time metrics for marketers
by Arif Durrani, 11 February 2014, 04:36PM
Former Deutsch LA creative chief Mark Hunter resurfaces at SapientNitro
by Kate Magee, 11 February 2014, 03:54PM
Steve Van Zandt plays bungling agent The Chameleon in quirky Norwegian ad
by Matthew Chapman, 11 February 2014, 12:00PM

From the blogs

The Wall blog

In the Walking Dead of Content Rock and Jazz are Andrew Lincoln
Chris J Reed
12 February 2014, 12:17AM
Google SEO penalties & how to avoid them
Callum Adamson
11 February 2014, 2:13PM
Mobile is killing the cookie so social data is key to the future of targeting
Jonathan Lakin
11 February 2014, 9:42AM
How long can your current business model survive?
Steven Van Belleghem
11 February 2014, 9:24AM


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