Wednesday, 5 February 2014

Breaking news from Brand Republic - Holler, Warburtons, Sochi protests, Notonthehighstreet, Mail Online

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Holler bolsters UK management after global expansion
Holler bolsters UK management after global expansion
by Kate Magee
05 February 2014, 09:27AM
Holler, the digital agency, has boosted its management line-up, following a global expansion programme within the Leo Burnett Group.
Warburtons top London baker claim slammed by Hovis and Kingsmill
Warburtons top London baker claim slammed by Hovis and Kingsmill
by Loulla-Mae Eleftheriou-Smith
05 February 2014, 08:33AM
Warburtons has been rapped by the ad watchdog after Hovis and Kingsmills' owners brought complaints against its claim of being the capital's biggest baker.
Worldwide protests demand Sochi 2014 sponsors 'speak out' for gay rights
Worldwide protests demand Sochi 2014 sponsors 'speak out' for gay rights
by Matthew Chapman
05 February 2014, 09:14AM
Protests are being held in 19 cities around the world demanding the Olympic sponsors "speak out now" about anti-gay laws in Russia, the host country of the Sochi Winter Olympics.
Notonthehighstreet seeks to target men and broaden appeal beyond gifting
Notonthehighstreet seeks to target men and broaden appeal beyond gifting
by Matthew Chapman
05 February 2014, 09:38AM
Retailer Notonthehighstreet.com has increased its marketing spend by 30% year on year as it seeks to appeal to men and expand the business beyond its reliance on gifting occasions such as Christmas.
Mail Online reports £14m ad revenues in last quarter
Mail Online reports £14m ad revenues in last quarter
by Arif Durrani
05 February 2014, 09:56AM
DMG Media has reported that digital ad revenues for Mail Online increased by £5 million (48 per cent) to £14 million in the last quarter, more than offsetting the £1 million drop in print ads at the Daily Mail and Mail on Sunday.

Also in the news
Tesco Hudl TV ad 'encouraging cruelty to animals' escapes ban
by Ben Bold, 05 February 2014, 10:05AM
Northern & Shell restructures and expands its commercial team
by Arif Durrani, 04 February 2014, 04:27PM
It will take a truly remarkable brand message to cut through in 2014
by Jon Goldstone, 05 February 2014, 08:00AM
The View from the Shard hires Futureproof for ad campaign
by Louise Ridley, 04 February 2014, 12:30PM

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From the blogs

The Wall blog

Facebook aged 10 - The smartphone crucial for future success
Tom Cross
04 February 2014, 5:06PM
Will brands go over the top this year?
Mark Freeman
04 February 2014, 11:47AM
Ten years after Facebook launched, we're back to the days before Facebook
Tony Jiang
04 February 2014, 11:18AM
The end of mindless consumption and rise of conspicuous production
Rodney Collins
04 February 2014, 9:55AM


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