| Awwdvertising - McVitie's score with cuddly biscuits | | 10 February 2014, 3:34PM | I absolutely love the new McVitie's ads. I run cool on most days, but the unabashedly adorable ads created by Grey London turn me to a quivering, wide-eyed, little puddle on the floor.
| | | | Content is king but distribution is queen and she wears the pants | | 10 February 2014, 11:05AM |  "How do we sell something to people they don't know they need ?"
"What if we create something that both educates, entertains, informs AND gets people talking about us? We could give it away for free at first and if it works we could even start to charge for it!"
| | | | Five things every charity should think of in 2014 to maximise online donations | | 10 February 2014, 11:00AM |  At the end of last year the DEC appeal for the Philippines Typhoon raised £69m in just three weeks. It was another example of how online donations are transforming the way charities raise money and the speed with which they can attract funds. The performance of charity websites is pivotal to the success of these fundraising campaigns, so what should charities be thinking about in order to maximise online fundraising? Here are five lessons we have learnt from working with our charity clients.
| | | | OK, we've got social messaging. Now, what's next? | | 10 February 2014, 9:24AM |  Another day, another hundreds of messaging are piling up in the queue. If you dare ignore your smartphone for an hour or two (god forbid you've got other things to do), you'll will easily lose control of the multi-chatting that is going on. Now you need to track back all your messaging chains and do it in several different applications. Let the chat begins!
| | | | Google+ and why brands would be stupid not to | | 07 February 2014, 11:11AM |  To Google+ or not to Google+? That is the question. Google+ has been banded around in certain circles as the 'next big thing' for the last few years… So why hasn't it happened yet?
| | | | Infographic: what do brands think of Vine? | | 07 February 2014, 11:01AM |  What do brands including Agent Provocateur, Johnson & Johnson and Doritos think of Vine? Social video seeding agency The 7th Chamber asked these and other consumer brands, as well as media agencies, and found that a year after its launch Vine is widely seen as being a useful part of a marketing strategy.
| | | | Big rewards from big data for telco operators | | 07 February 2014, 10:27AM |  One of the most critical challenges for telco operators today is managing customer churn. Many operators are still pushing their products instead of listening to the needs of their customers. Allocating the marketing budget at the right time with the right messaging to new and existing customers are the telco CMO's bread and butter when decreasing the declining average revenue per customer. An oversaturated and competitive market creates big challenges for telco operators. Winning over new clients has always been a priority, but that is of no use if simultaneously you lose your current business and revenue.
| | | | What Scarlett Johansson can tell us about the decline of TV | | 07 February 2014, 9:25AM |  If only every day was Super Bowl day. It's a common wish for TV advertisers. The reason? On Super Bowl day they can rest assured that there's often as much interest in the ad-breaks as there is in the game itself – especially if, as my colleagues in the US tell me, the game is as one-sided as it was this year.
| | | | More than just a 'like' - how businesses can get full value out of social media | | 06 February 2014, 11:11AM |  Three or four years ago, many articles on getting business value from social media would have been haranguing brands to improve their presence on Facebook, perhaps with a suggestion to try out Twitter. Luckily, time has moved on and the vast majority of businesses not only have a social media presence, but are also providing some form of social customer care. Alas, all is still not well: many companies continue to fail to maximise the full value of social media. This can largely be blamed on company practices and culture which fails to take social media seriously - that is, until something bad happens.
| | | | Why brands should care about getting 'omnichannel' right | | 06 February 2014, 11:02AM |  The idea of having an 'omnichannel' retail business has been gathering pace exponentially over the past couple of years. Referring to a consumer's journey across all shopping channels; such as email, phone, chat or in-store "going omnichannel" is something there has been much discussion about - should retailers do it or not?
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