Media AM - Twitter, John Ayling, Art of Outdoor, IPG Mediabrands, Adlux partners with Clear Channel, VO5 and the Brits, Martin Sorrell

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18th February 2014

Brands should not try and 'chance' live events, says Twitter's new sales chief Rather than try and "chance it" when using Twitter during live events, brands should plan around expected moments, according to Dara Nasr, the newly promoted sales director of Twitter UK.     John Ayling promotes Rob Stephens to CEO John Ayling & Associates (JAA) has promoted Rob Stephens from deputy managing director to the role of chief executive, the first in the agency's 36-year history.     Nokia and Twitter engage with shoppers with Art of Outdoor winning creative Nokia has run a unique UK-wide interactive game of #iSpy powered by Twitter, after the social media giant entered the creative idea into last year's Art of Outdoor competition.     IPG Mediabrands brings insight, analytics and planning under one roof IPG Mediabrands UK & Ireland, the holding company that houses Interpublic's media units, has combined the research and insight teams from UM and Initiative to create a Marketing Sciences division.     Goddard's Adlux partners with Clear Channel for global reach Adlux, the private aviation outdoor media owner led by Tom Goddard, has partnered with Clear Channel to offer global ad network to brands wanting to reach high-net-worth individuals.     VO5 and Brit Awards enter Twitter video partnership VO5 and the Brit Awards have become the first UK brands to use Twitter's Amplify programme, with a partnership offering music fans exclusive video content from the star-studded ceremony tomorrow night.     Sorrell kicks back at Labour criticisms Sir Martin Sorrell has hit back at Helen Goodman MP's criticism of the advertising industry, in an article in The Daily Telegraph.     Platts puts collaboration ahead of conflict at Aegis The group's new trading team will deliver more than an overabundance of testosterone, its UK president tells Maisie McCabe.     Great media companies have different strengths, but one common trait If you could work for any media company in the UK, which one would you choose? It's a loaded question, revealing perceptions of an organisation's heritage, culture and future growth prospects.     Cinema ads enter new era amid tech developments New advertising formats are creating a more compelling opportunity for advertisers. Chantelle Dietz investigates.     Rajars reveal listeners are going gaga for radio Once seen as a threat to the medium, digital has helped propel audience numbers to a 15-year high. David Benady reports.     Why women, not mobile tech, have provided the most profound changes There's a splendid interview with Kevin Kelly on edge.org. He points out that, in the early days of the web, everyone assumed it would turn into "TV 2.0": "5,000 different sources giving you the specialty information about a horse channel and a dog channel and a cat channel and a saltwater aquarium channel... and you could get it all in your home.     How media leaders view the world as we enter a recession recovery Every year The Lighthouse Company undertakes a New World Talent survey, asking leaders across the advertising and communications sector how they are feeling about our industry and test observations and hypothesis we see emerging in our interview rooms each day. It always makes for fascinating reading.   Latest blogs   Digital natives: Open your eyes and look back Media's resident curmudgeon Brian Jacobs reminds all digital pioneers there's still much to be gained from knowing advertising's history.     Super Bowl 2014 and the rise of the social newsroom The Super Bowl used to be about the battle of advertising budgets, now it's a war of the social newsrooms, a new environment full of promise for plucky challenger brands, says Carat's managing director, Matthew Hook.     Facebook's enduring power 10 years on... For a company recently compared to a virus, Facebook itself is apparently none too healthy.     Programmatic buying needs to grow up Programmatic buying has been the talk of the ad tech town for the past few years.     IMterview: What is Facebook Paper and what will it mean for its raft of other apps? Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow.

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