Friday, 14 February 2014

Digital AM - Audi City, Domino's Pizza, Rakuten, Campaign Viral Chart, Diageo

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Digital AM

Latest news

In-store tech video report: Audi City and Microsoft's Kinect motion-sensor technology
In-store tech video report: Audi City and Microsoft's Kinect motion-sensor technology
by Matthew Chapman
14 February 2014, 11:42AM
Amit Sood, technology lead at the Audi City concept store, demonstrates how Audi uses Microsoft's Kinect motion-sensing technology to bring its cars to life.
Domino's Pizza gets flirty on Tinder for Valentine's Day
Domino's Pizza gets flirty on Tinder for Valentine's Day
by Gemma Charles
14 February 2014, 11:46AM
Domino's Pizza has decided to grab a slice of the Valentine's Day action with a campaign on dating app Tinder, which allows singles to "swipe right" for hot and tasty deals.
Play.com and Kobo owner Rakuten buys messaging firm Viber for £540m
Play.com and Kobo owner Rakuten buys messaging firm Viber for £540m
by Matthew Chapman
14 February 2014, 11:31AM
Rakuten, the e-commerce company that owns Play.com and e-reader brand Kobo, has acquired messaging and VoIP company Viber for $900m (£540m).
Campaign Viral Chart: Canadian gay rights ad takes aim at Sochi
Campaign Viral Chart: Canadian gay rights ad takes aim at Sochi
by Ben Hall
14 February 2014, 09:52AM
An ad from the Canadian Institute for Diversity and Inclusion is the most-shared ad in the week that the Winter Olympic Games launched in Sochi.
Diageo reviews direct and e-CRM account
Diageo reviews direct and e-CRM account
by Maisie McCabe
14 February 2014, 09:47AM
Diageo is looking for an agency to handle the Western Europe direct and e-CRM business for its single-malt whiskies, including its Friends of the Classic Malts club.
Virgin Holidays send wolf-whistling email for Valentine's Day campaign
Virgin Holidays send wolf-whistling email for Valentine's Day campaign
by James Swift
13 February 2014, 01:56PM
Virgin Holidays is sending customers an email that wolf whistles when opened as part of a tactical direct mail campaign around Valentine's Day.

Also in the news
Tesco 'urgently investigating' hacking of customer data
by Loulla-Mae Eleftheriou-Smith, 14 February 2014, 08:59AM
Yahoo UK rudderless as Flint becomes Microsoft sales director
by Arif Durrani, 14 February 2014, 11:14AM
Sochi sponsors' stance on gay rights targeted with Hunger Games parody
by Matthew Chapman, 12 February 2014, 04:41PM

From the blogs

The Wall

Do we need an app to attract the attention of waiters? This company thinks so.
Graeme Swanson
14 February 2014, 11:53AM
Technology is changing the world - but are marketers ready?
James Collier
14 February 2014, 11:14AM
The new world of engagement
Paps Shaikh
14 February 2014, 9:45AM
What's in a name?
Ian Moore
13 February 2014, 6:30PM
Short is sweet in the world of digital communications
Andrew Coroneo
13 February 2014, 3:35PM


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