Monday 24 February 2014

Campaign Daily Fix - Jagermeister launches first UK TV ad, Holler hires, Piers Morgan axed, Dare, PruProtect, Koppaberg

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Latest news
Jägermeister launches first UK TV campaign
by James Swift,
24 February 2014, 11:06AM
Jägermeister launches first UK TV campaign
Jägermeister is to launch its first TV advertising campaign in the UK next month, with a 60-second spot about a group of professional surfers.
Holler hires Grey's Chomoi Picho-Owiny to lead London creative
by Kate Magee,
24 February 2014, 10:32AM
Holler hires Grey's Chomoi Picho-Owiny to lead London creative
Holler, the digital agency, has hired Chomoi Picho-Owiny, a creative director at Grey Possible, as creative director, overseeing output for the London office.
Piers Morgan's CNN show axed
by Maisie McCabe,
24 February 2014, 09:04AM
Piers Morgan's CNN show axed
Piers Morgan's high-profile evening show on CNN is to end after three years of failing ratings.
Dare hires Less Rain founder to lead experience design
by Maisie McCabe,
24 February 2014, 09:07AM
Dare hires Less Rain founder to lead experience design
Dare has hired Vassilios Alexiou, the founder and executive creative director of the interactive design consultancy Less Rain, in the new role of director of experience design.
BBD Perfect Storm wins PruProtect ad account
by Jeremy Lee,
24 February 2014, 11:53AM
BBD Perfect Storm wins PruProtect ad account
PruProtect, the life protection insurance company, has hired BBD Perfect Storm to handle its advertising account.
Goodstuff wins £1m Kopparberg media account
by Louise Ridley,
21 February 2014, 02:16PM
Goodstuff wins £1m Kopparberg media account
Kopparberg, the Swedish cider brewery, has appointed Goodstuff Communications to handle its media planning and buying, after a two-way pitch also involving the incumbent Arena Media.
Promoted
Private Hear: February 2014
by Staff,
06 February 2014, 08:00AM
Private Hear: February 2014
Chris Barraclough and Matt Batten are first in this year's new-look Private Hear to review radio ads from the month just gone.

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Latest Work

Pepsi Max "unbelievable" by Abbott Mead Vickers BBDO
24 February 2014, 10:50AM
Pepsi Max
Pepsi Max has created a YouTube channel where it will post videos every week showing people performing unbelievable feats. Abbott Mead Vickers BBDO created the campaign. The first film shows the parkour performer Damien Walters running a loop-the-loo...
Kellogg's Squares "Cash Calls" by Isobar
24 February 2014, 10:16AM
Kellogg's Squares
Kellogg s Squares has released an online campaign to support its "Cash Calls" on-pack competition, through which lucky entrants will be told via a phone call that they have won a cash prize. Isobar devised the work (Leo Burnett created an accompanyin...
Three "#SingItKitty" by Wieden & Kennedy
21 February 2014, 01:46PM
Three
The mobile network Three is angling for a viral hit in the same vein as last year s "the pony" with a new TV and online campaign featuring an 80s pop song and a CGI cat. Wieden Kennedy created the spot, in which a girl mimes to Starship s We Built...

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