Media AM - ITV, Omnicom Puublicis, Talon Outdoor, Google

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12th February 2014

ITV to launch ITVBe with TOWIE Broadcaster ITV plans to launch ITVBe towards the end of 2014, a new ad-funded free-to-air channel for a younger, female audience.     Omnicom Publicis merger creeps into Q3 Omnicom Group, the owner of the BBDO and OMD networks, has said its merger with Publicis Groupe might not take place until the third quarter of this year, as it reported its pre-tax income increased by less than one per cent in Q4.     Talon Outdoor expands into Scotland Talon Outdoor has expanded its operation by opening an out-of-home specialist operation in Edinburgh, Scotland.     Google partners with ComScore to offer real-time metrics for marketers Google has partnered with ComScore to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.     Native ads represent an exciting new opportunity for savvy media agencies Before Christmas, Mail Online, the world's biggest newspaper site, quietly began experimenting with native advertising. Its initial trial was with Marks & Spencer, but the publisher has been tight-lipped about the details.     Should media agencies get into content? Do media shops bring something new to the table or is content best left to the specialists, Chantelle Dietz asks.     Sky responds to BT with focus on programming The broadcaster seeks to affirm its dominance with a renewed HBO deal and a partnership with ITV. By Maisie McCabe.     Big Brother fever could heighten interest in C5 The ratings smash, on both first and second screens, will only encourage potential suitors, Arif Durrani writes.     Digitised NRS still has far to go, Ironside accepts Mike Ironside is leaving the National Readership Survey with his legacy writ large - but a big challenge remains for his successor, he tells David Benady.     My Media Week: Eric Newnham This week, Eric Newnham, chief executive at Talon Outdoor, previews digital taxi ads thatl change according to location, explores OOH in retail and trains for a Cambodian charity biking adventure     Watch 'groundbreaking' Lego ad break by PHD Lego fans took to Twitter last night to comment on an ad break made entirely of Lego that aired on ITV during 'Dancing on Ice' and was watched by more than five million people.     Ed Vaizey 'delighted' as LBC goes national on DAB radio Global's talk radio network LBC, self-styled as 'London's Biggest Conversation', became a national station today on DAB radio.   Latest blogs   Super Bowl 2014 and the rise of the social newsroom The Super Bowl used to be about the battle of advertising budgets, now it's a war of the social newsrooms, a new environment full of promise for plucky challenger brands, says Carat's managing director, Matthew Hook.     Facebook's enduring power 10 years on... For a company recently compared to a virus, Facebook itself is apparently none too healthy.     Programmatic buying needs to grow up Programmatic buying has been the talk of the ad tech town for the past few years.     IMterview: What is Facebook Paper and what will it mean for its raft of other apps? Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow.     What the shake-up at the Telegraph reveals about the new publisher landscape The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing.

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