Friday 28 February 2014

Digital AM - Google, Westfield, EE, Invesco Perpetual, The Brits

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Latest news

Man Utd teams with Google for pitch-side digital competition
Man Utd teams with Google for pitch-side digital competition
by James Swift
28 February 2014, 10:07AM
Google has teamed up with Manchester United to give the football club's fans the chance to appear pitch-side at Old Trafford on digital screens.
Swedish subway digital stunt sends woman's hair flying
Swedish subway digital stunt sends woman's hair flying
by Loulla-Mae Eleftheriou-Smith
28 February 2014, 11:00AM
Motion sensors have been attached to a digital outdoor display ad on this subway platform in Sweden to wow commuters as they wait for their train.
Westfield partners London Live for multi-screen shopping
Westfield partners London Live for multi-screen shopping
by Louise Ridley
28 February 2014, 11:11AM
Westfield, the shopping centre group, will be the first partner for Shop London, a multi-screen shopping experience from the upcoming TV channel London Live.
EE launches viral homage Gold Spot campaign
EE launches viral homage Gold Spot campaign
by Maisie McCabe
28 February 2014, 09:32AM
EE, the mobile operator, has launched a new Gold Spot ad campaign featuring cinematic remakes of popular viral videos, such as Gary Brolsma's 'Numa Numa'.
Campaign Viral Chart: Edeka's 'supergeil' ad leads viral hat-trick for German retailer
Campaign Viral Chart: Edeka's 'supergeil' ad leads viral hat-trick for German retailer
by Ben Hall
28 February 2014, 08:58AM
Edeka, the German supermarket, has entered the viral chart three times this week with ads shared more than 270,000 times combined.
Invesco Perpetual seeks digital shop
Invesco Perpetual seeks digital shop
by James Swift
27 February 2014, 12:22PM
Invesco Perpetual, the investment management company, is looking for an agency to handle its digital advertising.

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Also in the news
Virgin Media claims new ultrafast broadband 19 times faster than BT and Sky
by Ben Bold, 28 February 2014, 08:00AM
The Brits' successful flop highlights the complex social media landscape
by Arif Durrani, 27 February 2014, 08:00AM
Hottest virals: Coke pokes fun at social media addiction, plus Lipton and Red Stripe
by Gemma Charles, 27 February 2014, 12:30PM
Video: The Internet of Things and the lag in regulation
by Georgina Brazier and Matthew Chapman, 28 February 2014, 11:43AM
Newsmaker: GolinHarris' new head of social on the rise and fall of the 'gurus'
by Alec Mattinson, 28 February 2014, 11:14AM

From the blogs

The Wall

Ten mistaken beliefs about customer communities
Joe Cothrel
28 February 2014, 11:49AM
Predicting the Oscars with social media (and the problem with Her)
Andrew Panos
28 February 2014, 11:21AM
The growth of online performance marketing in the UK is encouraging but there's no room for complacency
Richard Lane
28 February 2014, 9:38AM
Muhammad Ali joins the rumble on Twitter
Charlotte Henry
27 February 2014, 3:13PM
Five reasons marketers should embrace Flash-free dynamic display
Gavin Wilson
27 February 2014, 3:05PM


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