Tuesday 11 February 2014

Breaking news from Brand Republic - LBC, Kellogg's, Barclays, Park Pictures, Isobar

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Ed Vaizey 'delighted' as LBC goes national on DAB radio
Ed Vaizey 'delighted' as LBC goes national on DAB radio
by Arif Durrani
11 February 2014, 08:00AM
Global's talk radio network LBC, self-styled as 'London's Biggest Conversation', became a national station today on DAB radio.
Kellogg's launches mobile game to climax in real-life event
Kellogg's launches mobile game to climax in real-life event
by Ben Bold
11 February 2014, 10:01AM
Kellogg's cereal brand Krave has created a free-to-play mobile game called Pitfall!Krave that invites consumers to compete for the chance to take part in a real-world event to be held in Malta and filmed by MTV.
Barclays reveals '5Cs' values scorecard in drive for brand transformation
Barclays reveals '5Cs' values scorecard in drive for brand transformation
by Alex Brownsell
11 February 2014, 09:30AM
Barclays has revealed details of the "balanced scorecard" it will judge itself against, in its drive to instil a new set of "purpose and values" and reposition the brand as the "go-to bank" for all stakeholders.
Brits and Scandinavians: it's a love story that goes way back
Brits and Scandinavians: it's a love story that goes way back
by Anna Crona
11 February 2014, 08:00AM
ABBA, Roxette, The Bridge, Bjorn Borg and Ikea: UK consumers have always loved Scandinavian culture and its simplistic, practical style. And the feeling is mutual, says former Ikea UK marketing director Anna Crona.
Tom Tagholm signs to Park Pictures
Tom Tagholm signs to Park Pictures
by James Swift
11 February 2014, 09:21AM
Tom Tagholm, the director behind Channel 4's "meet the superhumans" spot, has signed to Park Pictures.
Isobar acquires Verawom in China to boost 'grassroots' social capability
Isobar acquires Verawom in China to boost 'grassroots' social capability
by Campaign Asia
11 February 2014, 08:53AM
Isobar has bought Verawom, one of China's social-creative companies, to add a culturally relevant dimension to the digital capabilities of the Dentsu Aegis Network agency.

Also in the news
Using Vine as a marketing tool for your brand
by Drew Rapley, 10 February 2014, 03:31PM
Watch Vinnie Jones, Lenny Henry and the Confused.com robot in Lego form
by Louise Ridley, 10 February 2014, 02:44PM
Digital, positivity and SMEs can help UK recover, say ad leaders
by Ben Hall and Sarah Johnson, 10 February 2014, 12:58PM
TSB launches first TV campaign
by James Swift, 10 February 2014, 12:45PM
EE overhauls Orange Fun Finder to provide 'curated ticket service' to all customers
by Matthew Chapman, 10 February 2014, 11:35AM

From the blogs

The Wall blog

Mobile is killing the cookie so social data is key to the future of targeting
Jonathan Lakin
11 February 2014, 9:42AM
OUR LANGUAGE DOESN'T COMMUNICATE
Dave Trott
11 February 2014, 9:04AM
Limber Up: Strategy & Planning - The Agile Way
Brand Learning
10 February 2014, 6:11PM
Is YouTube breaking their own view policy?
Chris Quigley
10 February 2014, 6:07PM


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