Media AM - PPA, Toshiba and Channel 4, Campaign Viral Chart, IPA, Facebook

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21st February 2014

Digital revenue jumps to 32% for magazine publishers Digital's share of revenue at magazine publishers more than doubled last year, according to the Professional Publishers Association's Publishing Futures survey, although print still dominates the income model.     Toshiba dials up astronomy theme with sponsorship of C4's 'Live from Space' shows Toshiba is partnering with Channel 4's 'Live from Space' content strand, which aims to give unprecedented access to Nasa and a personal insight into an astronaut's life.     Campaign Viral Chart: dumb ways to die makes Valentine's comeback "Dumb ways to die" returned to the Campaign Viral Chart this week with a Valentine's ad for Metro Trains in Melbourne, after it was shared 160,000 times.     IPA announces Women of Tomorrow 2014 shortlist The IPA and Campaign have revealed the shortlist for its Women of Tomorrow awards, as the initiative celebrates female industry leaders to watch for a second year.     Why did Facebook buy WhatsApp? In a surprise move, Facebook yesterday bought the popular multimedia messaging service WhatsApp.     Guardian Labs looks beyond ads to engaging content The new division of The Guardian is aiming for long-term, high-value commercial partnerships, its managing director, Anna Watkins, tells Arif Durrani.     Will ITVBe become a welcome addition for advertisers? ITV's proposed new channel targeting younger women will feature lifestyle and reality shows. By David Benady.     Native advertising faces Gen Y's bullshit detector More brands are looking beyond the old marketing model to engage sceptical modern consumers, David Benady writes.     Why TV screens still occupy centre stage Tess Alps explains how she defeated the motion 'Mobile is now Britain's favourite screen' at last month's Commons debate.   Latest blogs   IMterview - Native Advertising Paul and Darika, the 'Trinny and Susannah' of digital marketing, explore the rise of native advertising and all its implications.     Digital natives: Open your eyes and look back Media's resident curmudgeon Brian Jacobs reminds all digital pioneers there's still much to be gained from knowing advertising's history.     Super Bowl 2014 and the rise of the social newsroom The Super Bowl used to be about the battle of advertising budgets, now it's a war of the social newsrooms, a new environment full of promise for plucky challenger brands, says Carat's managing director, Matthew Hook.     Facebook's enduring power 10 years on... For a company recently compared to a virus, Facebook itself is apparently none too healthy.     Programmatic buying needs to grow up Programmatic buying has been the talk of the ad tech town for the past few years.

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