| Google SEO penalties & how to avoid them | | 11 February 2014, 2:13PM | 
In the wake of three of the largest SEO penalties since people started to "Google" stuff (Rap Genius, Expedia and Irwin Mitchell) - here is the7stars' guide to the SEO tactics that work and at the same time keep you safe from the dreaded Google penalty.
| | | | Mobile is killing the cookie so social data is key to the future of targeting | | 11 February 2014, 9:42AM |  More and more people are adopting their mobiles as their main device for internet consumption everyday, whether it's to catch up with friends on social networks, shop online or read news. In 2013 Facebook announced that mobile made up 78% of its overall users while online shopping was meant to double with one in two people shopping with their smartphones.
| | | | How long can your current business model survive? | | 11 February 2014, 9:24AM |  The life expectancy of the average company is becoming shorter by the year. Last year there were a record number of bankruptcies. This rapid changing of the guard is due to the fact that technology is evolving at an ever faster rate. Recent events have made it obvious that past success is no guarantee of future success. I’ve tried to come up with a story to motivate companies to re-invent themselves. Here’s a summary of some of the key points, or you can click through to a longer version.
| | | | Is YouTube breaking their own view policy? | | 10 February 2014, 6:07PM |  Last week YouTube announced publicly that they were clamping down on companies providing fraudulent views for videos, and running view audits.
This announcement makes full sense due to the rise of bot-driven companies that are prevalent on sites like Fiverr who promise to deliver 10,000 views for $10 – which is clearly fraudulent and un-useful to anyone in the content-making / advertising space.
| | | | | | | Content is king but distribution is queen and she wears the pants | | 10 February 2014, 11:05AM |  "How do we sell something to people they don't know they need ?"
"What if we create something that both educates, entertains, informs AND gets people talking about us? We could give it away for free at first and if it works we could even start to charge for it!"
| | | | Five things every charity should think of in 2014 to maximise online donations | | 10 February 2014, 11:00AM |  At the end of last year the DEC appeal for the Philippines Typhoon raised £69m in just three weeks. It was another example of how online donations are transforming the way charities raise money and the speed with which they can attract funds. The performance of charity websites is pivotal to the success of these fundraising campaigns, so what should charities be thinking about in order to maximise online fundraising? Here are five lessons we have learnt from working with our charity clients.
| | | | OK, we've got social messaging. Now, what's next? | | 10 February 2014, 9:24AM |  Another day, another hundreds of messaging are piling up in the queue. If you dare ignore your smartphone for an hour or two (god forbid you've got other things to do), you'll will easily lose control of the multi-chatting that is going on. Now you need to track back all your messaging chains and do it in several different applications. Let the chat begins!
| | | | Google+ and why brands would be stupid not to | | 07 February 2014, 11:11AM |  To Google+ or not to Google+? That is the question. Google+ has been banded around in certain circles as the 'next big thing' for the last few years… So why hasn't it happened yet?
| | | | Infographic: what do brands think of Vine? | | 07 February 2014, 11:01AM |  What do brands including Agent Provocateur, Johnson & Johnson and Doritos think of Vine? Social video seeding agency The 7th Chamber asked these and other consumer brands, as well as media agencies, and found that a year after its launch Vine is widely seen as being a useful part of a marketing strategy.
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