Wednesday 26 February 2014

Breaking news from Brand Republic - ITV, Adidas, Halfords, Tesco, Thinkbox

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Latest news
ITV pre-tax profits up 30% as Crozier rules out Channel 5 deal
ITV pre-tax profits up 30% as Crozier rules out Channel 5 deal
by Arif Durrani
26 February 2014, 09:38AM
ITV has reported pre-tax profit of £435 million in 2013, up 30.2 per cent year on year, as its chief executive Adam Crozier ruled out buying Channel 5.
Adidas withdraws 'sexualised' World Cup T-shirts after Brazil backlash
Adidas withdraws 'sexualised' World Cup T-shirts after Brazil backlash
by Alex Brownsell
26 February 2014, 09:00AM
Adidas is withdrawing a series of risqué Brazilian-themed T-shirts ahead of this summer's Fifa World Cup, after complaints that they encourage sex tourism.
Halfords ad escapes ban despite Jimmy Savile comparisons
Halfords ad escapes ban despite Jimmy Savile comparisons
by Loulla-Mae Eleftheriou-Smith
26 February 2014, 08:55AM
Halfords' ad depicting an older man asking a young man to pose for him has escaped being banned despite numerous complaints that it paralleled the behaviour of paedophile Jimmy Savile.
Tesco ploughs £400m into cheaper pricing and cutting customers' petrol bills
Tesco ploughs £400m into cheaper pricing and cutting customers' petrol bills
by Ben Bold
25 February 2014, 04:30PM
Tesco chief executive Philip Clarke said that "frivolous promotions must end" as part of a new strategy for the supermarket giant, which will see less money spent on expansion and £200m invested in lower, more stable pricing.
Thinkbox live stream: TV partnerships in action
Thinkbox live stream: TV partnerships in action
by Staff
26 February 2014, 08:00AM
Live streamed coverage from 9.30am to 1pm of Thinkbox's 'Closer to Content: TV partnerships in action' event, which will showcase examples of brands working closely with TV programmes

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Also in the news
MWC 2014 in pictures: Connected cars, curved phones and wearable tech
by Matthew Chapman in Barcelona, 26 February 2014, 08:30AM
Sofaworks to sponsor Gogglebox as it moves to Friday night
by Maisie McCabe, 26 February 2014, 09:45AM
Ofgem unveils rules to make energy bills clearer and boost competition
by Ben Bold, 26 February 2014, 09:54AM
ASA censures e-cigarette brand VIP after more than 1,000 complaints
by Amy Gravelle, 26 February 2014, 09:16AM
Tribal Worldwide promotes Alistair Beattie to EMEA president
by James Swift, 26 February 2014, 08:34AM

From the blogs

The Wall blog

On-line "brand hijack" ruled unlawful by High Court
Ardi Kolah
25 February 2014, 11:20PM
What you need to know about securing your digital legacy
Sam Jardine
25 February 2014, 12:59PM
The ten commandments of mobile research
Melanie Courtright
25 February 2014, 12:53PM
Three in five Twitter mobile users are on Twitter while watching TV
Polly Becker
25 February 2014, 11:57AM


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