marketing your business online: Media PM - Sky, Campaign, Mike Ironside, Global Radio, Big Brother

Thursday, 6 February 2014

Media PM - Sky, Campaign, Mike Ironside, Global Radio, Big Brother


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06th February 2014

Sky responds to BT with focus on programming

The broadcaster seeks to affirm its dominance with a renewed HBO deal and a partnership with ITV. By Maisie McCabe.

Campaign magazine revamps and brings back Diary page

Campaign refreshed its design and content this week, as part of a strategy to increase its international focus and place a stronger emphasis on digital innovation.

Digitised NRS still has far to go, Ironside accepts

Mike Ironside is leaving the National Readership Survey with his legacy writ large - but a big challenge remains for his successor, he tells David Benady.

Should media agencies get into content?

Do media shops bring something new to the table or is content best left to the specialists, Chantelle Dietz asks.

Global Radio sells radio stations to Denis O'Brien for £35m

Global Radio, the owner of Classic and Heart, is to sell eight radio stations to the Irish billionaire Denis O'Brien for £35 million.

Things we like: PPA's new chairman, Facebook's birthday, The Times joins Waitrose scheme

Things we like this week include Facebook celebrating a decade, Haymarket's Kevin Costello becoming PPA chairman and The Times joining Waitrose's newspaper scheme.

Big Brother fever could heighten interest in C5

The ratings smash, on both first and second screens, will only encourage potential suitors, Arif Durrani writes.

Native ads represent an exciting new opportunity for savvy media agencies

Before Christmas, Mail Online, the world's biggest newspaper site, quietly began experimenting with native advertising. Its initial trial was with Marks & Spencer, but the publisher has been tight-lipped about the details.

MediaCom develops its content arm under Morris

The global head of MediaCom Beyond Advertising tells Louise Ridley about enhancing client relationships through content.

WPP trading juggernaut comes under scrutiny

The decision to merge Xaxis with 24/7 Media may raise some tough questions over transparency, Maisie McCabe writes.

Is Sky's AdSmart service really a game-changer?

Will the new ad offering actually attract fresh advertisers or result in traditional brands spending less, Arif Durrani asks.

The planning community needs to assert itself more to get brands to act

The humble bus remains one of the best ways to reach an urban audience

Forget the Year of the Horse - London's mayor, Boris Johnson, this week declared 2014 to be the "Year of the Bus" in the capital. A clear threat in the glamour stakes to Rio's World Cup.

Outdoor hopes big data is key to success in 2014

Brands are complementing insights gained from Route with their own data for precision-targeting. By David Benady.

Facebook's enduring power 10 years on...

For a company recently compared to a virus, Facebook itself is apparently none too healthy.

Programmatic buying needs to grow up

Programmatic buying has been the talk of the ad tech town for the past few years.

IMterview: What is Facebook Paper and what will it mean for its raft of other apps?

Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow.

What the shake-up at the Telegraph reveals about the new publisher landscape

The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing.