Digital AM - Pernod Ricard, Amazon, Kellogg's, Isobar, Vine

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Ballantine's teams up with online music platform Boiler Room for branded content deal by Gemma Charles 11 February 2014, 11:45AM Ballantine's, the Pernod Ricard whisky, has announced a global branded content partnership with online music channel Boiler Room, as part of a plan to create online documentaries and one-off events. Amazon defeated by Lush in High Court trademark verdict by Ben Bold 11 February 2014, 11:19AM The High Court has ruled that Amazon breached trademark regulations by engineering its search engine to show consumers who search for "Lush" cosmetics, listings of similar, non-Lush-branded products. Kellogg's mobile game levels up to 'real-world' quest by Ben Bold 11 February 2014, 10:01AM Kellogg's Krave cereal brand has created a free-to-play mobile game called Pitfall! that invites consumers to compete for the chance to take part in a real-world event, to be held in Malta and filmed by MTV. Nollywood, Facebook, partying and democracy: why Nigeria's 'Naija' is core to marketing by Eyitemi Taire 11 February 2014, 10:00AM As part of Marketing's Window on the World series, Eyitemi Taire, customer marketing director of Guinness Nigeria - one of the huge growth economies identified in the MINT acronym - shares her experiences as a marketer in a changing country that is a... Isobar acquires Verawom in China to boost 'grassroots' social capability by Campaign Asia 11 February 2014, 08:53AM Isobar has bought Verawom, one of China's social-creative companies, to add a culturally relevant dimension to the digital capabilities of the Dentsu Aegis Network agency. Also in the news Using Vine as a marketing tool for your brand by Drew Rapley, 10 February 2014, 03:31PM Watch Vinnie Jones, Lenny Henry and the Confused.com robot in Lego form by Louise Ridley, 10 February 2014, 02:44PM Digital, positivity and SMEs can help UK recover, say ad leaders by Ben Hall and Sarah Johnson, 10 February 2014, 12:58PM Marketing technology: When reality betrays the hype by Ben Bold, 10 February 2014, 12:00PM EE overhauls Orange Fun Finder to provide 'curated ticket service' to all customers by Matthew Chapman, 10 February 2014, 11:35AM From the blogs Mobile is killing the cookie so social data is key to the future of targeting Jonathan Lakin 11 February 2014, 9:42AM OUR LANGUAGE DOESN'T COMMUNICATE Dave Trott 11 February 2014, 9:04AM Limber Up: Strategy & Planning - The Agile Way Brand Learning 10 February 2014, 6:11PM Is YouTube breaking their own view policy? Chris Quigley 10 February 2014, 6:07PM Awwdvertising - McVitie's scores with cuddly biscuits Samira Mohamed 10 February 2014, 3:34PM Latest jobs SEO Manager - Innovative Agency! Recruiter GoodEgg Digital Salary Circa £40k + Bens Location Central London PPC Manager Recruiter GoodEgg Digital Salary £Neg + Great Benefits & Bonus Location Florence, Italy Digital Editor Recruiter Creative Recruitment Salary £25000 - £35000 per annum Location London Account Manager - Digital Planning Recruiter GoodEgg Digital Salary Circa £33k + Benefits Location Manchester, Lancs Head of Marketing Recruiter EMR Salary £90000 per annum Location London Promotions Marketing Manager - FMCG Recruiter GoodEgg Digital Salary To £40k + Great Benefits Location Gatwick, 20 mins from London and Brighton! Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Getting Mobile Right: Using Analytics to Create Insight-Driven, Personalised Experiences (Webcast) Did you know that consumers who research on their mobile while shopping ... Winning ROI From Responsive Web Design (Expert Reports) Responsive web design is now one of the most often debated approaches to... Audi Case Study: Driving Consistent And Memorable Brand Experiences (Expert Reports) Audi AG in Germany is among the world’s best known luxury brands, ... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders