Digital AM - Evian, digital marketing, Notonthehighstreet, Holler

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Evian embraces Valentine's with 'I love you like...' Twitter campaign by Ben Bold 05 February 2014, 11:15AM "I love you like... 80s loved a power ballad" is just one of the bot-generated Valentine's messages sent to Twitter users who tweet Evian using the hashtag #ILoveYouLike. How digital's game-changing effect made marketing better than the product by Shaun Varga, chairman and creative director, Ingenuity 05 February 2014, 11:00AM My brother's a sucker for promotional beer glasses. Even though he doesn't particularly like beer, he'll be first in the queue for a couple of bottles of Rabid Stoat if they're accompanied by an unusual and decorative beer glass. Notonthehighstreet seeks to target men and broaden appeal beyond gifting by Matthew Chapman 05 February 2014, 09:38AM Retailer Notonthehighstreet.com has increased its marketing spend by 30% year on year as it seeks to appeal to men and expand the business beyond its reliance on gifting occasions such as Christmas. Holler bolsters UK management after global expansion by Kate Magee 05 February 2014, 09:27AM Holler, the digital agency, has boosted its management line-up, following a global expansion programme within the Leo Burnett Group. PROMOTION Video Production x 10 = Video Crowdsourcing through Userfarm! Userfarm has 55,000+ Videomakers worldwide, producing videos in half the time of traditional sources. Nokia, Microsoft, eBay, and Louis Vuitton among others, are our clients. Watch our videos to see why, click here. Also in the news Microsoft reveals Satya Nadella to succeed Steve Ballmer as chief executive by Loulla-Mae Eleftheriou-Smith, 04 February 2014, 03:50PM Watch Budweiser's cute 'puppy love' ad, winner of the social Super Bowl by Ben Hall, 04 February 2014, 12:54PM Facebook's tenth birthday: watch a brief history by Ben Hall, 04 February 2014, 11:57AM From the blogs The Advertising Association is leading, moving and shaking Lindsey Clay 05 February 2014, 11:28AM Facebook aged 10 - The smartphone crucial for future success Tom Cross 04 February 2014, 5:06PM Will brands go over the top this year? Mark Freeman 04 February 2014, 11:47AM Ten years after Facebook launched, we're back to the days before Facebook Tony Jiang 04 February 2014, 11:18AM The end of mindless consumption and rise of conspicuous production Rodney Collins 04 February 2014, 9:55AM Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Real-time Personalisation: Increase The Value of Every Customer Interaction (Expert Reports) Personalisation is on the rise as companies strive to meet customer expe... Ten Tips For Moving Social Media And Mobile Marketing Out Of Silos (Expert Reports) Integrate mobile and social media with your traditional marketing. Altho... How Marketing Is Taking Charge: Leading The Customer Experience (Expert Reports) In the United States alone, roughly $83 billion is lost each year as a r... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders