Media AM - Unilever, M2M, MediaCom, media companies survey, The Gunn Report 2013

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13th February 2014

Unilever inks deal with The Guardian Unilever has signed a "seven figure" partnership with Guardian News & Media centred on sustainable living, as the publisher officially launches its branded content division, Guardian Labs.     M2M appoints executives to oversee Estée Lauder business M2M has hired Sean Meikle, a managing partner at PHD, in the same role to lead its Estée Lauder account.     MediaCom develops tools to measure sponsorship value MediaCom has created a set of evaluation tools that are claimed to calculate the value of sponsorship campaigns and address what the agency calls a "distinct lack of measurement" in the sector.     Great media companies have different strengths, but one common trait If you could work for any media company in the UK, which one would you choose? It's a loaded question, revealing perceptions of an organisation's heritage, culture and future growth prospects.     Top Gunns: The Gunn Report 2013 Metro trains' "dumb ways to die" was a ubiquitous presence in the 2013 Gunn Report. The campaign took high positions in all the ads league tables, claimed a number one for McCann in the agencies list and propelled Australia to second place in the countries table for the first time ever, Donald Gunn writes.     Why today's magazine ABCs represent a new dawn Today's magazine ABC figures will combine print and digital edition circulations for the first time, breaking important new ground.     Should magazines combine print and digital circulations? Does adding the copy sales metrics together help or hinder advertisers using the ABC's figures, Arif Durrani asks.     Comparethemarket.com's meerkats leave Coronation Street Comparethemarket.com will unveil its latest idents for 'Coronation Street' on ITV this evening, the first to be set away from "the street" since the comparison site started sponsoring the show.     Wake-up publishers, and look beyond circulations Publishers are now competing with every other media for the eyeballs of users, whether they like it or not, and the focus on print and digital circulations is holding them back.     ITV to launch ITVBe with Towie Broadcaster ITV plans to launch ITVBe towards the end of 2014, a new ad-funded free-to-air channel for a younger, female audience.     My Media Week: James Tye This week, James Tye, chief executive, Dennis Publishing, talks responsive websites, beating the Tube strike on foot and why The Week is a quintessentially middle-class read.     Should media agencies get into content? Do media shops bring something new to the table or is content best left to the specialists, Chantelle Dietz asks.     Sky responds to BT with focus on programming The broadcaster seeks to affirm its dominance with a renewed HBO deal and a partnership with ITV. By Maisie McCabe.     Big Brother fever could heighten interest in C5 The ratings smash, on both first and second screens, will only encourage potential suitors, Arif Durrani writes.   Latest blogs   Digital natives: Open your eyes and look back Media's resident curmudgeon Brian Jacobs reminds all digital pioneers there's still much to be gained from knowing advertising's history.     Super Bowl 2014 and the rise of the social newsroom The Super Bowl used to be about the battle of advertising budgets, now it's a war of the social newsrooms, a new environment full of promise for plucky challenger brands, says Carat's managing director, Matthew Hook.     Facebook's enduring power 10 years on... For a company recently compared to a virus, Facebook itself is apparently none too healthy.     Programmatic buying needs to grow up Programmatic buying has been the talk of the ad tech town for the past few years.     IMterview: What is Facebook Paper and what will it mean for its raft of other apps? Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow.

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