Media AM - DMGT, Waitrose TV, MasterCard, WhatsApp, Mobile World Congress

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25th February 2014

Matt Teeman is latest high-profile DMGT exit Matt Teeman, the former commercial director of Metro turned group leader of its client sales team, has become the latest high-profile scalp of an ongoing review at parent Daily Mail and General Trust.     Michael Parkinson to host Waitrose TV Sir Michael Parkinson, the former talkshow host, has signed a deal with Waitrose to host a series of shows on the supermarket's online TV channel in the spring.     Why engagement is not the same as attention A few years ago (2011 to be precise) Dave Brennan penned an excellent blog piece discussing the themes of engagement and attention, arguing that they are not the same thing but at the same time, are related to each other.     MasterCard unveils Lucio film ahead of tonight's Champions League clashes MasterCard has released a film of the Brazilian footballer Lucio talking about his experiences of the UEFA Champions League, ahead of tonight's games in the tournament.     WhatsApp is an intriguing business. But not because it cost Facebook $19bn The past few days have been filled with spluttering pundits comparing the WhatsApp acquisition by Facebook to some sort of end times. "$19 billion!" they cry. "For what?! They don't even take advertising!" Indeed, they don't. This is a company that has a blog post that starts by quoting Tyler Durden from Fight Club: "Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need."     Weve's Nigel Clarkson's gone to Barca, so you don't have to The first thing that hits you at the Mobile World Congress (MWC) in Barcelona is the sheer scale of the event.     MWC 2014: Zuckerberg says social networks could be web's version of 911 Facebook founder Mark Zuckerberg claims social networking is a service everyone should have access to and argues it should be the web equivalent of dialling the emergency services.     MWC 2014: Samsung places design ahead of 'eye-popping' tech for Galaxy S5 Samsung last night launched the fifth Generation of its Samsung Galaxy S series, the Galaxy S5, and claimed the latest iteration of the series is more focused on "design and performance than eye-popping technology".     MWC 2014: Ford dismisses concept of 'driverless' cars Ford has dismissed the concept of a driverless car and believes "the driver should be in control and always able to step in".     Guardian Labs looks beyond ads to engaging content The new division of The Guardian is aiming for long-term, high-value commercial partnerships, its managing director, Anna Watkins, tells Arif Durrani.     In an age of shifting sands, Guardian still knows the value of a good rebrand The evolution of the media market is again top of mind this week, as the boardroom dynamo Anna Watkins returns to the spotlight in her new role at Guardian Labs. Lightning quick, personable and full of passion, Initiative's loss definitely feels like the news brand's gain.     Will ITVBe become a welcome addition for advertisers? ITV's proposed new channel targeting younger women will feature lifestyle and reality shows. By David Benady.     Native advertising faces Gen Y's bullshit detector More brands are looking beyond the old marketing model to engage sceptical modern consumers, David Benady writes.     We should all learn to ditch our inner Charlie Brooker and start singing praises When I first started writing these columns, they were pretty grumpy - lots of poking fun at dumb agency stuff and pointing at industry idiocies.     Why TV screens still occupy centre stage Tess Alps explains how she defeated the motion 'Mobile is now Britain's favourite screen' at last month's Commons debate.   Latest blogs   Five lessons on wearable tech and the internet of things The 'Internet of Things' is a topic that's had no shortage of column inches of late, fast becoming ubiquitous in the ad tech trade press. Assuming it's more than just a passing fad, we as an industry should prepare ourselves for what this all means.     Why did Facebook buy WhatsApp? In a surprise move, Facebook yesterday bought the popular multimedia messaging service WhatsApp.     IMterview - Native Advertising Paul and Darika, the 'Trinny and Susannah' of digital marketing, explore the rise of native advertising and all its implications.     Digital natives: Open your eyes and look back Media's resident curmudgeon Brian Jacobs reminds all digital pioneers there's still much to be gained from knowing advertising's history.     Super Bowl 2014 and the rise of the social newsroom The Super Bowl used to be about the battle of advertising budgets, now it's a war of the social newsrooms, a new environment full of promise for plucky challenger brands, says Carat's managing director, Matthew Hook.

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