| | |  | | | | | | | Facebook has agreed to buy the mobile messaging service WhatsApp for $19 billion (£11.4 billion), in a cash-and-share deal. | | | | | | | | | |  | | | | | | | The new division of The Guardian is aiming for long-term, high-value commercial partnerships, its managing director, Anna Watkins, tells Arif Durrani. | | | | | | | | | |  | | | | | | | ITV's proposed new channel targeting younger women will feature lifestyle and reality shows. By David Benady. | | | | | | | | | |  | | | | | | | The brand has achieved a movie-style impact through a mixture of creativity and collaboration, David Wilding says. | | | | | | | | | |  | | | | | | | The evolution of the media market is again top of mind this week, as the boardroom dynamo Anna Watkins returns to the spotlight in her new role at Guardian Labs. Lightning quick, personable and full of passion, Initiative's loss definitely feels like the news brand's gain. | | | | | | | | | |  | | | | | | | Tess Alps explains how she defeated the motion 'Mobile is now Britain's favourite screen' at last month's Commons debate. | | | | | | | | | |  | | | | | | | More brands are looking beyond the old marketing model to engage sceptical modern consumers, David Benady writes. | | | | | | | | | |  | | | | | | | This week, James Davies, chief strategy officer, Posterscope, parties with the mobile community hipsters in NYC (absinthe cupcake, anyone?), prints a new shirt button (duh...3D printers) and affirms his philosophy of always hiring people smarter than yourself | | | | | | | | | |  | | | | | |  | | | | | | | ZenithOptimedia has hired Christine Beardsell, the founding partner and head of content at VCCP Content, as the managing director of Newcast UK. | | | | | | | | | |  | | | | | | | Eurotunnel, the owner of the Channel Tunnel and the accompanying rail service, has called a pan-European media review covering the UK, France, the Netherlands, Belgium and Germany. | | | | | | | | | |  | | | | | | | L'Oréal Studio Line has signed a deal with ESI Media, the commercial arm of the London Evening Standard and The Independent, to become the sole launch partner for the media owner's new TV station, London Live. | | | | | | | | | |  | | | | | | | The Labour Party has moved to reassure the advertising community that it is open to consultation with the industry, following provocative comments from the Shadow Culture Minister Helen Goodman last month. | | | | | | | | | | | | | | | | |  | | | | | | | When I first started writing these columns, they were pretty grumpy - lots of poking fun at dumb agency stuff and pointing at industry idiocies. | | | | | | | | | |  | | | | | | | Paul and Darika, the 'Trinny and Susannah' of digital marketing, explore the rise of native advertising and all its implications. | | | | | | | | | |  | | | | | | | Media's resident curmudgeon Brian Jacobs reminds all digital pioneers there's still much to be gained from knowing advertising's history. | | | | | | | | | |  | | | | | | | The Super Bowl used to be about the battle of advertising budgets, now it's a war of the social newsrooms, a new environment full of promise for plucky challenger brands, says Carat's managing director, Matthew Hook. | | | | | | | | | |  | | | | | | | For a company recently compared to a virus, Facebook itself is apparently none too healthy. | | | | | | | | | | | |
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