| | | | Four trends that are changing the face of media research | | 26 February 2014, 12:44PM |  Oh, it all used to be so simple then! Life was so easy when audience measurement was just about counting eyeballs in the world's living rooms. But it feels like that was another world completely. With consumers now devouring content across multiple screens, the challenge of demonstrating who's watching what, and what those connections are worth to advertisers, is significantly more complex.
| | | | | | | O2 goes to next level with Twitter customer services | | 26 February 2014, 9:00AM |  Tweeting companies is always a mixed bag - some businesses are great at getting back to you and answering your enquiry; others don’t appear to read their own Twitter mentions more than a couple of times a week. And the worst are the companies who just use Twitter as a broadcast medium.
| | | | What you need to know about securing your digital legacy | | 25 February 2014, 12:59PM |  It goes without saying that digital plays a huge role in our everyday lives. The majority of us actively participate in a plethora of social networking sites, have online music stores and photo albums, and share and update these on a daily - even hourly - basis. In recent years, our digital footprint has grown dramatically, enabling us to communicate and share key milestones and life achievements and purchase and store music, as well as processing secure transactions such as paying bills. Despite the value of digital, it is an element that often falls to the wayside when it comes to identifying our assets and securing our legacy in the event of death.
| | | | The ten commandments of mobile research | | 25 February 2014, 12:53PM |  We've arrived in 2014, which has been hailed 'the year of the mobile' – much like every year since 2008. But mobile presence does continue to grow - notably, January saw the launch of the iPhone in China, Samsung has just unveiled the Galaxy S5 (pictured) to great fanfare. This growth of mobile has created several very significant changes for the marketing industry - not least the ability to gather insights in a moment by surveying consumers on their mobile devices. Data gathered in this way can lead to a much enhanced understanding of not only what consumers are getting up to, but also how and why.
| | | | | | | Animated digital campaign reveals what kind of entrepreneur you should be | | 24 February 2014, 1:16PM |  Have you ever watched The Apprentice and thought between laughing and swearing, that it looks easy? Did you watch Dragon's Den howling in frustration that you never had the opportunity to sell Deborah Meaden your gas powered pencils idea? If only there was some way, a test if you will, of finding out if you're the next Richard Branson before you actually have to do any entrepreneuring. Well look no further...
| | | | How Japanese brand Pocky set a Guinness World Record on Twitter | | 24 February 2014, 12:22PM |  If you had to guess, what would you think the most number of mentions in Tweets a brand has received in the space of 24 hours? A few thousand? A few hundred thousand? Japanese confectionery brand Pocky - famous for their pretzel sticks dipped in chocolate - went to the trouble of attempting a Guinness World Record-breaking number of mentions and ended up with 3.71 million mentions on the social network in a day.
| | | | Mad Men due to collide with Mad Scientists | | 24 February 2014, 11:39AM |  The world of marketing and advertising has faced many radical changes over the decades. TV viewers need only watch an episode of the hugely successful US TV series Mad Men to see just how differently marketers and advertisers approached brand strategy in the 1960s compared to today.
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