Monday 24 February 2014

Breaking news from Brand Republic - BA, Piers Morgan, Kopparberg, Mothercare, Dare

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BA beats Rolex to top consumer Superbrands list for first time
BA beats Rolex to top consumer Superbrands list for first time
by Loulla-Mae Eleftheriou-Smith
24 February 2014, 08:51AM
British Airways has become the first travel brand to top the annual consumer Superbrands list, usurping Rolex, while Apple dropped seven places and out of the top 10.
Piers Morgan's CNN show axed
Piers Morgan's CNN show axed
by Maisie McCabe
24 February 2014, 09:04AM
Piers Morgan's high-profile evening show on CNN is to end after three years of failing ratings.
Goodstuff wins £1m Kopparberg media account
Goodstuff wins £1m Kopparberg media account
by Louise Ridley
21 February 2014, 02:16PM
Kopparberg, the Swedish cider brewery, has appointed Goodstuff Communications to handle its media planning and buying, after a two-way pitch also involving the incumbent Arena Media.
Mothercare CEO and former marketer Simon Calver resigns
Mothercare CEO and former marketer Simon Calver resigns
by Alex Brownsell
24 February 2014, 09:01AM
Mothercare chief executive Simon Calver, a former marketer at Unilever and PepsiCo, has resigned from his role at the baby products retailer.
Dare hires Less Rain founder to lead experience design
Dare hires Less Rain founder to lead experience design
by Maisie McCabe
24 February 2014, 09:07AM
Dare has hired Vassilios Alexiou, the founder and executive creative director of the interactive design consultancy Less Rain, in the new role of director of experience design.

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Also in the news
Virgin Media extends work with PrettyGreen through Glasgow 2014 brief
by Jonathan Tilley, 24 February 2014, 09:00AM
Pepsi Max launches YouTube channel for unbelievable feats
by Maisie McCabe, 21 February 2014, 12:22PM
Three hopes for viral smash with follow up to 2013's 'the pony'
by James Swift, 21 February 2014, 11:40AM
Digital revenue jumps to 32% for magazine publishers
by Louise Ridley, 21 February 2014, 11:13AM

From the blogs

The Wall blog

Sport sponsorship: the good, the bad and the politics
Dan Todaro
21 February 2014, 12:01PM
4G, SnoreG: Demand for UK 4G still low 18 months on
Lee Langford
21 February 2014, 11:50AM
Making the most of mobile opportunities in the travel industry
Brian Taylor
21 February 2014, 11:27AM
Our annual graph: time-shifting isn't ad avoiding
Neil Mortensen
21 February 2014, 9:30AM


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