Digital AM - McDonald's, Sochi 2014, #SocialSummit, Twitter, Cadbury Creme Egg

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news McDonald's Sochi website hijacked by gay activist to protest sponsorship by Matthew Chapman 07 February 2014, 09:22AM Scott Wooledge, an LGBT activist, has launched a parody version of McDonald's Cheers to Sochi website in frustration of the Olympic sponsors not condemning Russia's anti-gay laws. #SocialSummit: how brands should prepare activity on Twitter by Loulla-Mae Eleftheriou-Smith 07 February 2014, 11:31AM The day after Twitter revealed it now has 241 million global active users, Oli Newton, brand and agency advocate at the social network, explained how brands needed to be using the platform in order to engage with their audiences. Campaign Viral Chart: Budweiser's puppy takes down Arnie in Super Bowl-dominated chart by Ben Hall 07 February 2014, 08:57AM Budweiser's schmaltzy "puppy love" ad has bested an ad featuring Arnold Schwarzenegger in this week's Super Bowl dominated viral ad chart. #SocialSummit: how Cadbury Crème Egg boosted sales through the power of fans by Loulla-Mae Eleftheriou-Smith 07 February 2014, 09:32AM Last year, Mondelez had the challenge of turning around two years' worth of declining sales on its Cadbury Crème Egg brand - and it do so through social media. If you want my data, reward me by Daniel de Bruin 06 February 2014, 11:40AM At the moment, we provide our personal details free to data-gathering giants such as Facebook and Google, but that won't always be the case. #SocialSummit: marketers 'nowhere near' confident of social media ROI by Georgina Brazier 07 February 2014, 11:02AM Most marketers are "nowhere near" being confident of ROI on social media. That is the verdict of Andy Porteous, former Unilever senior vice-president, digital, speaking at yesterday's Social Brands summit in London. PROMOTION Video Production x 10 = Video Crowdsourcing through Userfarm! Userfarm has 55,000+ Videomakers worldwide, producing videos in half the time of traditional sources. Nokia, Microsoft, eBay, and Louis Vuitton among others, are our clients. Watch our videos to see why, click here. Also in the news More than half of European in-house comms chiefs have responsibility for social media by Jonathan Tilley, 07 February 2014, 09:36AM Viral review: Bell's literacy ad pulls on the heartstrings to good effect by Unruly, 06 February 2014, 11:00AM Barbican and Google team up to find 'up-and-coming developer artist' by Ben Bold, 05 February 2014, 03:53PM Google clamps down on 'fraudulent' YouTube video views by Arif Durrani, 05 February 2014, 12:46PM From the blogs Google+ and why brands would be stupid not to Lucy Tucker 07 February 2014, 11:11AM Infographic: what do brands think of Vine? Jennifer Whitehead 07 February 2014, 11:01AM Big rewards from big data for telco operators Mendel Senf 07 February 2014, 10:27AM What Scarlett Johansson can tell us about the decline of TV Pierre Chappaz 07 February 2014, 9:25AM THREE ROMANTIC WAYS TO SAY 'IT' THIS VALENTINES DAY Lol and Nat 06 February 2014, 3:41PM Latest jobs Senior Paid Search Executive - Digital Marketing Agency - PPC Recruiter Ultimate Asset Salary £23000 - £38000 per annum + Amazing Benefits Location London Ecommerce Designer with HTML Recruiter Creative Recruitment Salary £20000 - £24000 per annum + pro rata Location West London Junior Digital Copywriters required Recruiter Aquent Salary To £21k Location Central London Senior Account Manager Recruiter Red Sofa London Salary £35000 - £38000 per annum Location London Digital Resourcer Recruiter Creative Recruitment Salary £16000 - £18000 per annum + OTE £20k Location City of London B2B - Product Manager Recruiter Blue Skies Marketing Recruitment Salary £30000 - £35000 per annum, Benefits: Car + Bonus Location Nottinghamshire Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Getting Mobile Right: Using Analytics to Create Insight-Driven, Personalised Experiences (Webcast) Did you know that consumers who research on their mobile while shopping ... Real-time Personalisation: Increase The Value of Every Customer Interaction (Expert Reports) Personalisation is on the rise as companies strive to meet customer expe... Ten Tips For Moving Social Media And Mobile Marketing Out Of Silos (Expert Reports) Integrate mobile and social media with your traditional marketing. Altho... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders