| Do we need an app to attract the attention of waiters? This company thinks so. | | 14 February 2014, 11:53AM |  Tonight thousands of Valentine's Day meals will be ruined. Precious minutes will be spent waiting for the wine list or the bill. A restaurant filled with couples flapping their arms like stabbed inflatables desperate for service has become part of the tradition. But worry no more. GetWaiter! could save your relationship.
| | | | Technology is changing the world - but are marketers ready? | | 14 February 2014, 11:14AM |  Wearables are undoubtedly the biggest trend of 2014. But what does this mean for marketers looking to benefit from the opportunities that new device technology bring?
Wearable devices took centre stage at the recent technology exhibition, CES, with showcased innovations including Sony's SmartBand LifeLog (pictured), Netatmo smart jewellery, and Runphones. These are all the latest in a line of smart device innovations that will see consumers move away from static devices and become increasingly mobile.
| | | | The new world of engagement | | 14 February 2014, 9:45AM |  Last year I wrote about how page views are dead and the need for new metrics for engagement. But this uncharted territory still requires a lot more navigation. With page views there's no guarantee, no attention. With engagement, a brand knows that it has taken the conversation a step forward - the user is coming to it. But what does the new world of engagement look like?
| | | | Short is sweet in the world of digital communications | | 13 February 2014, 3:35PM |  Instant Messaging (IM) is older than the Internet. The first iterations appeared during the 1960s on operating systems such as CompatibleTime Sharing System (CTSS), not the most catchy of names I grant you. However, IM did not reach mass popularity until the 1990s with the likes of AIM (AOL), and later in 1999 with the release of MSN Messenger - launching instant, free communications to the nascent Internet population.
At its pinnacle, MSN Messenger had over half a billion active users sharing billions of messages (source: Microsoft). MSN, AIM and others created a shift in human interactions, producing a new global behavior for how we communicated peer-to-peer. In a few short years, users dwindled as social media and advancements in mobile devices bore another transition of behavior.
| | | | A/B testing: ensuring a long-term relationship with your customers | | 13 February 2014, 3:05PM |  Imagine you could repeat a first date as many times as you like, playing that same night over and over again until you steal your date's heart. From the things you say to the clothes you wear, you could test every possibility and become the perfect partner.
| | | | | | | Real time social from Sochi | | 12 February 2014, 3:11PM |  Like most major sporting events these days, the Winter Olympics in Sochi has dominated social media conversation over the last few days. From the opening ceremony to the dramatic action on the slopes, people across the world are providing a constant stream of comment and content.
| | | | The next evolution for augmented reality | | 12 February 2014, 1:12PM |  Augmented Reality (AR) has been around in various forms for quite a while now - in fact, one of its first uses surfaced around 2000 in the shape of an AR-enhanced version of the game Quake. Since then, AR has been the subject of much conversation - not least about when it will realize its full potential and move away from the hype and gimmicky uses that we currently see. I'm writing to tell you that AR has evolved and it's here to stay, as we move away from mere brand led activity and towards a mobile and social platform where users are the content creators.
| | | | What is next for the world of advertising technology? | | 12 February 2014, 12:55PM |  I think it is safe to say, even for those of us working within the advertising technology industry, just how astounding the impact technology has been on the speed of development in media.
| | | | In the Walking Dead of Content Rock and Jazz are Andrew Lincoln | | 12 February 2014, 12:17AM |  I don't miss many things about living in London (certainly not the weather and the underground) but I do sometimes miss the culture. Having the choice of seeing one of a dozen concerts with top class entertainers every night, top class comedians in places from clubs to concert venues and top class theatre from comedy to drama every night is something to be admired.
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