Marketing Daily - A five-step guide to Tesco's brand revival strategy. Plus Adidas, Halfords and LinkedIn

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Marketing Daily Bulletin , 26th February 2014

A five-step guide to Tesco CEO Philip Clarke's brand revival strategy   Tesco ploughs £400m into cheaper pricing and cutting customers' petrol bills   Adidas withdraws 'sexualised' World Cup T-shirts after Brazil backlash   Halfords ad escapes ban despite Jimmy Savile comparisons   MWC 2014 in pictures: Connected cars, curved phones and wearable tech   Great brands go beyond 'satisfaction', says Lego marketer Conny Kalcher   Wooing a blogger? Top six considerations for building a brand-blogger partnership   Five ways brands can get the most out of LinkedIn's new publishing platform   Number 10 digital comms chief on quest to make 'culture change' at Cabinet Office   Ofgem unveils rules to make energy bills clearer and boost competition   Video: British Gas' new Hive brand explained   Wembley Stadium signs up EE as first 'lead brand partner'   MWC 2014: AMD takes fight to Intel with 'authentic' strategy after 'too technical messages'   ASA censures e-cigarette brand VIP after more than 1,000 complaints       ADVERTISEMENT IDENTITY IS THE NEW COOKIE!   Learn how to turn anonymous visitors into identified customers. Find us at TFMA Stand C6 - Stop by for trivia and refreshments! Download our FREE Survival Guide       JOBS BOARD Head of Category Management , NEW YORK BAKERY COMPANYCOMPETITIVE SALARY, PLUS BONUS, CAR/ALLOWANCE & BENEFITS , M4 CORRIDOR   ACCOUNT MANAGER | Integrated Agency | Confectionery | up to £30k , Judi Pattonup to £30k , London   ACCOUNT DIRECTOR - Creative London Agency - MOBILE/Social Media - £40-47k , Judi Patton£40-47k , London   Procurement Director - Promotions / POS / BTL , Fill Recruitment Ltd£70-£80k Basic + Superb Bonus Opportunities + Benefits , London, but travel required   Search Account Director (Australia) , Digital Bubble£100,000 , Melbourne, Australia

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