marketing your business online: Media AM - Government media buying, Huffington Post, Front magazine, PHD, Audi

Monday, 10 February 2014

Media AM - Government media buying, Huffington Post, Front magazine, PHD, Audi


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10th February 2014

Government media-buying contract delayed until March

The tender for the Government's media-buying business has been delayed by at least a month, due to legal issues over the contract.

AOL's HuffPO partners with Outdoor Plus for 'news on the move'

The Huffington Post UK, AOL's news and opinion site, formed a partnership with digital out-of-home specialist, Outdoor Plus to provide news "on the move" throughout shopping centre sites.

Front mag closes after 16 years: 'It's been a lot of fun'

Front, the monthly men's lifestyle magazine has published its last issue, some 16 years after it was launched as a rival to Loaded.

Watch PHD's 'groundbreaking' Lego ad break

Lego fans took to Twitter last night to comment on an ad break made entirely of Lego that aired on ITV during 'Dancing on Ice' and was watched by more than five million people.

Audi is first advertiser to use Waterloo Motion digital screen

Audi is to be the first brand to advertise on Waterloo Motion, the new giant digital screen at London's Waterloo Station.

Boris Johnson V Bob Crow: Who won the tube strike on Twitter?

Social media agency Jam crunched the stats for Marketing and reveals who came out top during the tube strike - one thing is for sure, we know it wasn't the London commuter.

Native ads represent an exciting new opportunity for savvy media agencies

Before Christmas, Mail Online, the world's biggest newspaper site, quietly began experimenting with native advertising. Its initial trial was with Marks & Spencer, but the publisher has been tight-lipped about the details.

Should media agencies get into content?

Do media shops bring something new to the table or is content best left to the specialists, Chantelle Dietz asks.

Sky responds to BT with focus on programming

The broadcaster seeks to affirm its dominance with a renewed HBO deal and a partnership with ITV. By Maisie McCabe.

Big Brother fever could heighten interest in C5

The ratings smash, on both first and second screens, will only encourage potential suitors, Arif Durrani writes.

Digitised NRS still has far to go, Ironside accepts

Mike Ironside is leaving the National Readership Survey with his legacy writ large - but a big challenge remains for his successor, he tells David Benady.

My Media Week: Eric Newnham

This week, Eric Newnham, chief executive at Talon Outdoor, previews digital taxi ads thatl change according to location, explores OOH in retail and trains for a Cambodian charity biking adventure

Global Radio sells radio stations to Denis O'Brien for £35m

Global Radio, the owner of Classic and Heart, is to sell eight radio stations to the Irish billionaire Denis O'Brien for £35 million.

Guardian on track to report strong revenue growth

Guardian News & Media, publisher of The Guardian and The Observer newsbrands, is on track to reveal strong revenue growth for its full year to the end of March, fuelled by its expanding digital operations.

Facebook's enduring power 10 years on...

For a company recently compared to a virus, Facebook itself is apparently none too healthy.

Programmatic buying needs to grow up

Programmatic buying has been the talk of the ad tech town for the past few years.

IMterview: What is Facebook Paper and what will it mean for its raft of other apps?

Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow.

What the shake-up at the Telegraph reveals about the new publisher landscape

The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing.