Friday 28 February 2014

Campaign Daily Fix - MEC names co-CEOs, EE viral homage ads, VivaKi hires first global president, Labour Party, Man Utd, Google, Viral chart

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Latest news
MEC promotes Bowden and Dormieux to co-CEO
by Maisie McCabe,
28 February 2014, 08:44AM
MEC promotes Bowden and Dormieux to co-CEO
MEC has promoted Stuart Bowden, its managing director, and Jason Dormieux, its chief operating officer, as joint chief executives of the UK, replacing Steve Hatch.
EE launches viral homage Gold Spot campaign
by Maisie McCabe,
28 February 2014, 09:32AM
EE launches viral homage Gold Spot campaign
EE, the mobile operator, has launched a new Gold Spot ad campaign featuring cinematic remakes of popular viral videos, such as Gary Brolsma's 'Numa Numa'.
VivaKi Exchange hires Simon Pardon as first global president
by Louise Ridley,
28 February 2014, 08:00AM
VivaKi Exchange hires Simon Pardon as first global president
VivaKi Exchange (VX), the joint media trading arm of Starcom MediaVest Group and ZenithOptimedia, has appointed Simon Pardon, the former global chief trading officer for Aegis Media, as its first global president.
Man Utd teams with Google for pitch-side digital competition
by James Swift,
28 February 2014, 10:06AM
Man Utd teams with Google for pitch-side digital competition
Google has teamed up with Manchester United to give the football club's fans the chance to appear pitch-side at Old Trafford on digital screens.
Labour treads the tightrope on advertising
27 February 2014, 08:00AM
Labour treads the tightrope on advertising
Following her controversial comments at a recent conference, the Shadow Minister for Culture, Media and Sport Helen Goodman clarifies her statements and explains the Labour Party's policy on advertising. By Kate Magee.
Google's advice on getting noticed on YouTube
by Sarah Rowland and Georgina Brazier,
28 February 2014, 09:40AM
Google's advice on getting noticed on YouTube
Charlotte Morton, the head of creative agency partnerships at Google, explains how brands and their agencies can build an audience on YouTube.
Invesco Perpetual seeks digital shop
by James Swift,
27 February 2014, 12:22PM
Invesco Perpetual seeks digital shop
Invesco Perpetual, the investment management company, is looking for an agency to handle its digital advertising.
Oystercatchers plots Asia expansion
by Byravee Iyer,
28 February 2014, 10:16AM
Oystercatchers plots Asia expansion
Oystercatchers, the client-agency intermediary, is expanding into Asia-Pacific, launching its first office in Hong Kong and planning to roll out to China, Thailand, Singapore, Malaysia and India.
First Great Western awards McCann investment brief
by Maisie McCabe,
28 February 2014, 09:47AM
First Great Western awards McCann investment brief
First Great Western has appointed McCann London to tell Britons about its investment plans in the coming years.
Promoted
Inside... Razorfish
by Stuart Derrick,
27 February 2014, 09:00AM
Inside... Razorfish
In the past year, Razorfish has burst on to the London advertising scene, scooping ten new-business wins and numerous creative awards. In the first of a new Inside series, Campaign went along to find out what has got into this formerly quiet digital ...

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Latest Work

Samsung "what's your problem? Sport doesn't care" by 72andSunny Amsterdam
28 February 2014, 10:26AM
Samsung
Samsung has released a television spot to mark its sponsorship of the Winter Paralympic Games. 72andSunny s Amsterdam office created the spot, which features real Paralympic athletes talking about their problems; not their physical handicaps but rath...
Haribo Starmix "cinema" by Quiet Storm
28 February 2014, 09:03AM
Haribo Starmix
Haribo is releasing another ad for its Starmix sweets featuring adults talking like babies. After the first spot was set in a company boardroom, the second takes place in a cinema and will launch in March. It was created by Trevor Robinson and Mary-S...
Deutsche Post DHL "trojan mailing" by Jung von Matt/Neckar
26 February 2014, 04:56PM
Deutsche Post DHL
Prank ads were done to death in 2013. But there is always room for one more when it is of the quality of this online video for Deutsche Post DHL. The Stuttgart agency Jung von Matt/Neckar conceived the idea, paying rival logistics companies to delive...

Also in the news

Warner Music Group expands MediaVest and ZenithOptimedia relationship
by Maisie McCabe, 27 February 2014, 07:03AM
Campaign Viral Chart: Edeka's 'supergeil' ad leads viral hat-trick for German retailer
by Ben Hall, 28 February 2014, 08:58AM
Four top tips on becoming a 'doing' brand
by Sarah Rowland and Georgina Brazier, 28 February 2014, 08:30AM
WPP reports pre-tax profits up 19% in 2013
by Maisie McCabe, 27 February 2014, 07:16AM
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