Campaign Daily Fix - James Corden, Karmarama, Twitter, Coke, IPG, Sorrell

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news James Corden 'frees the joy' in Cadbury campaign by James Swift, 18 February 2014, 01:08PM Cadbury has released an online film of actor James Corden lip-syncing to an Estelle track as part of its 'Free The Joy' campaign. Karmarma wins Jus-Rol and Betty Crocker by Louise Ridley, 18 February 2014, 11:45AM General Mills, the food company that owns brands including Häagen-Dazs and Old El Paso, has appointed Karmarama to its roster, to work on the Jus-Rol and Betty Crocker brands. Brands should not try and 'chance' live events, says Twitter's new sales chief by Maisie McCabe, 18 February 2014, 09:43AM Rather than try and "chance it" when using Twitter during live events, brands should plan around expected moments, according to Dara Nasr, the newly promoted sales director of Twitter UK. Coke seeks 'Moments of Happiness' for World Cup push by Loulla-Mae Eleftheriou-Smith, 18 February 2014, 09:27AM Coke is inviting consumers to submit video clips of their 'Moments of Happiness', which will be included in the brand's global music video for its World Cup campaign anthem. IPG Mediabrands brings insight, analytics and planning under one roof by James Swift, 18 February 2014, 11:13AM IPG Mediabrands UK & Ireland, the holding company that houses Interpublic's media units, has combined the research and insight teams from UM and Initiative to create a Marketing Sciences division. Nokia and Twitter engage with shoppers with Art of Outdoor winning creative by Staff, 18 February 2014, 08:17AM Nokia has run a unique UK-wide interactive game of #iSpy powered by Twitter, after the social media giant entered the creative idea into last year's Art of Outdoor competition. John Ayling promotes Rob Stephens to CEO by Louise Ridley, 18 February 2014, 10:13AM John Ayling & Associates (JAA) has promoted Rob Stephens from deputy managing director to the role of chief executive, the first in the agency's 36-year history. Sorrell kicks back at Labour criticisms by Maisie McCabe, 17 February 2014, 04:14PM Sir Martin Sorrell has hit back at Helen Goodman MP's criticism of the advertising industry, in an article in The Daily Telegraph. Promoted Private Hear: February 2014 by Staff, 06 February 2014, 08:00AM Chris Barraclough and Matt Batten are first in this year's new-look Private Hear to review radio ads from the month just gone. ________ Latest Work Macmillan Cancer Support "thank you" by VCCP 18 February 2014, 10:06AM Macmillan Cancer Support has launched a campaign reminding people that no-one should have to face the disease alone. VCCP created the 60-second TV ad, which builds on the moving 2013 work, "not alone". In the new spot, a woman receiving chemotherapy ... Freeview "#catandbudgie" by Leo Burnett London 17 February 2014, 04:33PM Freeview, the free-to-air digital TV service, has released an ad featuring a cat and a budgie singing Marvin Gaye and Tammi Terrell s You re All I Need To Get By . Leo Burnett London created the spot, in which a cat stalks his way to a birdcage and ... Nivea Men Originals "life hacks" by Stack 17 February 2014, 02:43PM Nivea has tapped into the internet craze for "life hacks" (tips to overcome everyday problems) in its new online campaign. Stack created the activity, which promotes the Nivea Originals range of products. An online video demonstrates clever tricks fo... Also in the news London Fashion Week: M&S defeats Topshop and Burberry in social media battle by Laura Hows, 18 February 2014, 12:27PM VO5 and Brit Awards enter Twitter video partnership by Ben Bold, 18 February 2014, 10:52AM IPA Adaptathon blog: Diversification means adding, not substituting by Ian Priest, 18 February 2014, 10:00AM Goddard's Adlux partners with Clear Channel for global reach by Maisie McCabe, 18 February 2014, 09:18AM Marketing and the LGBT community: when will it be normal to have gay couples in campaigns? by Simon White, 18 February 2014, 08:55AM Latest Jobs senior account manager > global ATL > FMCG Up to £34,000 + benefits, London Account Director £35000 - £40000 Per Annum plus benefits, Greater Manchester Digital Content Executive Up to £25,000 based on experience, skills and working hours., Central London W1 Account Manager - Retail Design £25,000-£50,000+ doe, Leicestershire Senior Sales Exec/ Account Manager - Brand Republic Circa £28k plus up to 40% commission (this is shown in the ad), Teddington, Middlesex More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.