Thursday 13 February 2014

Breaking news from Brand Republic - Sony, Lloyds Banking Group, The Guardian, Valentine's Day ads, M&C Saatchi

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Latest news
Adam & Eve/DDB wins £50m Sony Euro brief
Adam & Eve/DDB wins £50m Sony Euro brief
by Staff
13 February 2014, 06:45AM
Adam & Eve/DDB has picked up the estimated £50 million pan-European ad account for Sony Electronics.
Lloyds Banking Group plots digital overhaul amid return to profit
Lloyds Banking Group plots digital overhaul amid return to profit
by Alex Brownsell
13 February 2014, 08:30AM
Lloyds Banking Group is looking to prioritise the development of "digital capabilities" over the coming 12 months, after reporting its first annual profits in six years.
Unilever inks deal with The Guardian
Unilever inks deal with The Guardian
by Arif Durrani
13 February 2014, 06:30AM
Unilever has signed a "seven figure" partnership with Guardian News & Media centred on sustainable living, as the publisher officially launches its branded content division, Guardian Labs.
Valentine's Day: the top 10 most-shared romantic ads ever
Valentine's Day: the top 10 most-shared romantic ads ever
by Ben Bold
13 February 2014, 08:30AM
Valentine's Day is almost upon us, so, to get you feeling loved-up, Marketing has teamed up with social video specialist Unruly to compile a top ten of the world's most-shared romantic ads, ranked by total number of shares.
M&C Saatchi nets global coffee task
M&C Saatchi nets global coffee task
by Maisie McCabe
13 February 2014, 06:30AM
DE Master Blenders 1753, the owner of Douwe Egberts, has appointed M&C Saatchi to its global creative account for a number of its coffee brands as it seeks to challenge Nestlé's dominance.
Mini kicks off global creative review
Mini kicks off global creative review
by Kate Magee
13 February 2014, 06:45AM
Mini, the car marque owned by BMW, has launched a review of its global creative agency requirements.

Also in the news
MediaCom develops tools to measure sponsorship value
by Louise Ridley, 13 February 2014, 06:30AM
Wake-up publishers, and look beyond circulations
by Jonny Kaldor, 13 February 2014, 08:51AM
DigitasLBi captures global WorldPay brief
by Kate Magee, 13 February 2014, 06:30AM
Would you have sacked Kevin Pietersen?
by Sue Unerman, 13 February 2014, 08:00AM

From the blogs

The Wall blog

Faking it. The real cost of buying social media numbers.
Chris Arnold
13 February 2014, 2:39AM
Real time social from Sochi
Charlotte Henry
12 February 2014, 3:11PM
The Power of Crowds
Ardi Kolah
12 February 2014, 2:27PM
The next evolution for augmented reality
Charlotte Golunski
12 February 2014, 1:12PM


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