| | | | | | Yahoo's UK managing director James Wildman is leaving the company after three years to pursue "new endeavours" ahead of a series of management changes across its European operations. | | | | | | | | | | | | | Weve, the joint venture between Vodafone, EE and O2, has joined forces with MasterCard to bring contactless payment to the UK market, a technology that will allow consumers to tap their mobile phone to pay for goods in-store. | | | | | | | | | | | | | Twitter's stock price has dropped by 18% in trading following the release of its fourth quarter results, as its average monthly active users increased by just 3.8% on the previous quarter. | | | | | | | | | | | | | Before Christmas, Mail Online, the world's biggest newspaper site, quietly began experimenting with native advertising. Its initial trial was with Marks & Spencer, but the publisher has been tight-lipped about the details. | | | | | | | | | | | | | | | | | Guardian News & Media, publisher of The Guardian and The Observer newsbrands, is on track to reveal strong revenue growth for its full year to the end of March, fuelled by its expanding digital operations. | | | | | | | | | | | | | MediaCom is extending iLab, its specialist digital performance brand, across its entire UK network, and has named Sarah Treliving and Paul Cooper as joint managing directors of the unit. | | | | | | | | | | | | | Channel 4 reports its viewer database has reached more than 10 million registered viewers, including half of all 16- to 24 year-olds in the UK. | | | | | | | | | | | | | This week, Eric Newnham, chief executive at Talon Outdoor, previews digital taxi ads thatl change according to location, explores OOH in retail and trains for a Cambodian charity biking adventure | | | | | | | | | | | | | The Super Bowl used to be about the battle of advertising budgets, now it's a war of the social newsrooms, a new environment full of promise for plucky challenger brands, says Carat's managing director, Matthew Hook. | | | | | | | | | | | | | The global head of MediaCom Beyond Advertising tells Louise Ridley about enhancing client relationships through content. | | | | | | | | | | | | | Will the new ad offering actually attract fresh advertisers or result in traditional brands spending less, Arif Durrani asks. | | | | | | | | | | | | | Satellite broadcaster BSkyB has broadened its partnership with pay-TV group TalkTalk to offer live Sky sports channels on a pay-per-day basis as part of a new three-year content sharing deal. | | | | | | | | | | | | | Google has declared war on fake viewing figures for YouTube videos, with more robust plans to audit figures to help prevent what it calls "fraudulent views". | | | | | | | | | | | | | | | | | | For a company recently compared to a virus, Facebook itself is apparently none too healthy. | | | | | | | | | | | | | Programmatic buying has been the talk of the ad tech town for the past few years. | | | | | | | | | | | | | Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow. | | | | | | | | | | | | | The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing. | | | | | | | | | | | | | The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers. | | | | | | | | | | |
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