Thursday, 6 February 2014

Media AM - Yahoo, Weve, Twitter, Native ad opportunities, MediaCom

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Media AM Bulletin
06th February 2014
MD Wildman walks away from Yahoo amid European restructure  
MD Wildman walks away from Yahoo amid European restructure
Yahoo's UK managing director James Wildman is leaving the company after three years to pursue "new endeavours" ahead of a series of management changes across its European operations.
 
Weve deal with MasterCard brings mobile contactless payments closer  
Weve deal with MasterCard brings mobile contactless payments closer
Weve, the joint venture between Vodafone, EE and O2, has joined forces with MasterCard to bring contactless payment to the UK market, a technology that will allow consumers to tap their mobile phone to pay for goods in-store.
 
Twitter's value drops by fifth after user growth stutters  
Twitter's value drops by fifth after user growth stutters
Twitter's stock price has dropped by 18% in trading following the release of its fourth quarter results, as its average monthly active users increased by just 3.8% on the previous quarter.
 
Native ads represent an exciting new opportunity for savvy media agencies  
Native ads represent an exciting new opportunity for savvy media agencies
Before Christmas, Mail Online, the world's biggest newspaper site, quietly began experimenting with native advertising. Its initial trial was with Marks & Spencer, but the publisher has been tight-lipped about the details.
 
Guardian on track to report strong revenue growth  
Guardian on track to report strong revenue growth
Guardian News & Media, publisher of The Guardian and The Observer newsbrands, is on track to reveal strong revenue growth for its full year to the end of March, fuelled by its expanding digital operations.
 
MediaCom launches iLab UK with Treliving and Cooper  
MediaCom launches iLab UK with Treliving and Cooper
MediaCom is extending iLab, its specialist digital performance brand, across its entire UK network, and has named Sarah Treliving and Paul Cooper as joint managing directors of the unit.
 
Channel 4 reaches 10m registered users  
Channel 4 reaches 10m registered users
Channel 4 reports its viewer database has reached more than 10 million registered viewers, including half of all 16- to 24 year-olds in the UK.
 
My Media Week: Eric Newnham  
My Media Week: Eric Newnham
This week, Eric Newnham, chief executive at Talon Outdoor, previews digital taxi ads thatl change according to location, explores OOH in retail and trains for a Cambodian charity biking adventure
 
Super Bowl 2014 and the rise of the social newsroom  
Super Bowl 2014 and the rise of the social newsroom
The Super Bowl used to be about the battle of advertising budgets, now it's a war of the social newsrooms, a new environment full of promise for plucky challenger brands, says Carat's managing director, Matthew Hook.
 
MediaCom develops its content arm under Morris  
MediaCom develops its content arm under Morris
The global head of MediaCom Beyond Advertising tells Louise Ridley about enhancing client relationships through content.
 
Is Sky's AdSmart service really a game-changer?  
Is Sky's AdSmart service really a game-changer?
Will the new ad offering actually attract fresh advertisers or result in traditional brands spending less, Arif Durrani asks.
 
Sky broadens TalkTalk deal with sports day passes  
Sky broadens TalkTalk deal with sports day passes
Satellite broadcaster BSkyB has broadened its partnership with pay-TV group TalkTalk to offer live Sky sports channels on a pay-per-day basis as part of a new three-year content sharing deal.
 
Google clamps down on 'fraudulent' YouTube video views  
Google clamps down on 'fraudulent' YouTube video views
Google has declared war on fake viewing figures for YouTube videos, with more robust plans to audit figures to help prevent what it calls "fraudulent views".
 
Latest blogs
Facebook's enduring power 10 years on...  
Facebook's enduring power 10 years on...
For a company recently compared to a virus, Facebook itself is apparently none too healthy.
 
Programmatic buying needs to grow up  
Programmatic buying needs to grow up
Programmatic buying has been the talk of the ad tech town for the past few years.
 
IMterview: What is Facebook Paper and what will it mean for its raft of other apps?  
IMterview: What is Facebook Paper and what will it mean for its raft of other apps?
Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow.
 
What the shake-up at the Telegraph reveals about the new publisher landscape  
What the shake-up at the Telegraph reveals about the new publisher landscape
The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing.
 
How the teen exodus could save Facebook  
How the teen exodus could save Facebook
The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers.
 
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