| Short is sweet in the world of digital communications | | 13 February 2014, 3:35PM |  Instant Messaging (IM) is older than the Internet. The first iterations appeared during the 1960s on operating systems such as CompatibleTime Sharing System (CTSS), not the most catchy of names I grant you. However, IM did not reach mass popularity until the 1990s with the likes of AIM (AOL), and later in 1999 with the release of MSN Messenger - launching instant, free communications to the nascent Internet population.
At its pinnacle, MSN Messenger had over half a billion active users sharing billions of messages (source: Microsoft). MSN, AIM and others created a shift in human interactions, producing a new global behavior for how we communicated peer-to-peer. In a few short years, users dwindled as social media and advancements in mobile devices bore another transition of behavior.
| | | | | | | A/B testing: ensuring a long-term relationship with your customers | | 13 February 2014, 1:05PM |  Imagine you could repeat a first date as many times as you like, playing that same night over and over again until you steal your date's heart. From the things you say to the clothes you wear, you could test every possibility and become the perfect partner.
| | | | Real time social from Sochi | | 12 February 2014, 3:11PM |  Like most major sporting events these days, the Winter Olympics in Sochi has dominated social media conversation over the last few days. From the opening ceremony to the dramatic action on the slopes, people across the world are providing a constant stream of comment and content.
| | | | The next evolution for augmented reality | | 12 February 2014, 1:12PM |  Augmented Reality (AR) has been around in various forms for quite a while now - in fact, one of its first uses surfaced around 2000 in the shape of an AR-enhanced version of the game Quake. Since then, AR has been the subject of much conversation - not least about when it will realize its full potential and move away from the hype and gimmicky uses that we currently see. I'm writing to tell you that AR has evolved and it's here to stay, as we move away from mere brand led activity and towards a mobile and social platform where users are the content creators.
| | | | What is next for the world of advertising technology? | | 12 February 2014, 12:55PM |  I think it is safe to say, even for those of us working within the advertising technology industry, just how astounding the impact technology has been on the speed of development in media.
| | | | In the Walking Dead of Content Rock and Jazz are Andrew Lincoln | | 12 February 2014, 12:17AM |  I don't miss many things about living in London (certainly not the weather and the underground) but I do sometimes miss the culture. Having the choice of seeing one of a dozen concerts with top class entertainers every night, top class comedians in places from clubs to concert venues and top class theatre from comedy to drama every night is something to be admired.
| | | | Google SEO penalties & how to avoid them | | 11 February 2014, 2:13PM | 
In the wake of three of the largest SEO penalties since people started to "Google" stuff (Rap Genius, Expedia and Irwin Mitchell) - here is the7stars' guide to the SEO tactics that work and at the same time keep you safe from the dreaded Google penalty.
| | | | Mobile is killing the cookie so social data is key to the future of targeting | | 11 February 2014, 9:42AM |  More and more people are adopting their mobiles as their main device for internet consumption everyday, whether it's to catch up with friends on social networks, shop online or read news. In 2013 Facebook announced that mobile made up 78% of its overall users while online shopping was meant to double with one in two people shopping with their smartphones.
| | | | How long can your current business model survive? | | 11 February 2014, 9:24AM |  The life expectancy of the average company is becoming shorter by the year. Last year there were a record number of bankruptcies. This rapid changing of the guard is due to the fact that technology is evolving at an ever faster rate. Recent events have made it obvious that past success is no guarantee of future success. I’ve tried to come up with a story to motivate companies to re-invent themselves. Here’s a summary of some of the key points, or you can click through to a longer version.
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