Wednesday, 12 February 2014

Digital AM - Virgin Atlantic, Topshop, NatWest, Google, SapientNitro

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Digital AM

Latest news

Virgin Atlantic Upper Class staff to sport Google Glass to improve customer service
Virgin Atlantic Upper Class staff to sport Google Glass to improve customer service
by Ben Bold
12 February 2014, 10:45AM
Virgin Atlantic staff are to don Google Glass wearable tech so that they can give customers a more personalised service, including greeting Upper Class passengers immediately by name.
Topshop engages VR technology to live-stream fashion show to Oxford Circus shoppers
Topshop engages VR technology to live-stream fashion show to Oxford Circus shoppers
by Ben Bold
12 February 2014, 10:01AM
Topshop is to live-stream a virtual reality (VR) experience of its London Fashion Week show taking place at the Tate Modern, giving fashion fans the chance to virtually view the proceedings from its landmark Oxford Circus store.
French sex toy site promotes vibrators for Valentine's Day
French sex toy site promotes vibrators for Valentine's Day
by Maisie McCabe
12 February 2014, 09:28AM
Dorcel Store, the premium French sex toys retailer, has launched a Valentine's Day-themed campaign to promote its vibrators.
Top 10 ways to use big data to launch a pop career
Top 10 ways to use big data to launch a pop career
by Gregory Mead
12 February 2014, 08:00AM
Ahead of next week's pop-tastic Brit Awards, Gregory Mead, chief executive and co-founder of muso-tech firm Musicmetric - which works with record execs and brands to cut through the noise to make informed decisions about working with artists - shares...
NatWest teaches kids value of saving with Aardman-animated app
NatWest teaches kids value of saving with Aardman-animated app
by Ben Bold
12 February 2014, 10:12AM
Money-saving animated characters Pigby and Friends are the stars of a smartphone and tablet app teaching children the value of money.
Google partners with ComScore to offer real-time metrics for marketers
Google partners with ComScore to offer real-time metrics for marketers
by Arif Durrani
11 February 2014, 04:36PM
Google has partnered with ComScore to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.

Also in the news
Former Deutsch LA creative chief Mark Hunter resurfaces at SapientNitro
by Kate Magee, 11 February 2014, 03:54PM
Chemistry founders set up content marketing group
by Kate Magee, 11 February 2014, 01:02PM
Ballantine's teams up with online music platform Boiler Room for branded content deal
by Gemma Charles, 11 February 2014, 11:45AM
Interel hires Toby Kay as head of digital
by Daniel Farey-Jones, 11 February 2014, 12:02PM

From the blogs

The Wall

In the Walking Dead of Content Rock and Jazz are Andrew Lincoln
Chris J Reed
12 February 2014, 12:17AM
Google SEO penalties & how to avoid them
Callum Adamson
11 February 2014, 2:13PM
Mobile is killing the cookie so social data is key to the future of targeting
Jonathan Lakin
11 February 2014, 9:42AM
How long can your current business model survive?
Steven Van Belleghem
11 February 2014, 9:24AM
OUR LANGUAGE DOESN'T COMMUNICATE
Dave Trott
11 February 2014, 9:04AM


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