Wednesday 12 February 2014

Campaign Daily Fix - Ginsters launches first campaign by M&C Saatchi, Mark Hunter joins Sapient, French sex toy ad

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Latest news
Ginsters launches first M&C Saatchi campaign
by Maisie McCabe,
12 February 2014, 08:34AM
Ginsters launches first M&C Saatchi campaign
Ginsters, the pasty and sandwich brand, is launching it first integrated campaign since hiring M&C Saatchi, which celebrates the small acts of heroism performed by British men on a daily basis.
Former Deutsch LA creative chief Mark Hunter resurfaces at SapientNitro
by Kate Magee,
11 February 2014, 03:54PM
Former Deutsch LA creative chief Mark Hunter resurfaces at SapientNitro
Mark Hunter, the former Deutsch LA chief creative officer, has resurfaced at SapientNitro in a senior creative role.
French sex toy site promotes vibrators for Valentine's Day
by Maisie McCabe,
12 February 2014, 09:28AM
French sex toy site promotes vibrators for Valentine's Day
Dorcel Store, the premium French sex toys retailer, has launched a Valentine's Day-themed campaign to promote its vibrators.
Omnicom Publicis merger creeps into Q3
by Maisie McCabe,
12 February 2014, 09:34AM
Omnicom Publicis merger creeps into Q3
Omnicom Group, the owner of the BBDO and OMD networks, has said its merger with Publicis Groupe might not take place until the third quarter of this year, as it reported its pre-tax income increased by less than one per cent in Q4.
Rapp hands creative lead to Jason Andrews
by Kate Magee,
12 February 2014, 01:08PM
Rapp hands creative lead to Jason Andrews
Rapp, the Omnicom data and direct marketing agency, has handed control of its entire UK creative output to its executive creative director. Jason Andrews, as chief creative officer Rik Haslam heads to the US.
Comparethemarket.com's meerkats leave Coronation Street
by James Swift,
12 February 2014, 12:50PM
Comparethemarket.com's meerkats leave Coronation Street
Comparethemarket.com will unveil its latest idents for 'Coronation Street' on ITV this evening, the first to be set away from "the street" since the comparison site started sponsoring the show.
ITV to launch ITVBe with Towie
by Arif Durrani,
12 February 2014, 10:46AM
ITV to launch ITVBe with Towie
Broadcaster ITV plans to launch ITVBe towards the end of 2014, a new ad-funded free-to-air channel for a younger, female audience.
Promoted
Connected Campaign of the month: Marks & Spencer
by Facebook,
30 January 2014, 09:11AM
Connected Campaign of the month: Marks & Spencer
The retailer put social media at the heart of its festive campaign to both draw in and then re-engage with customers.

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Latest Work

Royal Ascot "great British drama" by Antidote
12 February 2014, 11:17AM
Royal Ascot
Artwork by David Mach promoting Royal Ascot 2014 is being unveiled at the Royal Academy before going on display at the racecourse in June. The collage is composed of more than 200 images that represent Ascot s history, including famous jockey...
Music Magpie "couch potato" by Albion
11 February 2014, 02:46PM
Music Magpie
Music Magpie has released two TV ads explaining that people can get rid of their junk and make money by using the company's services. In one of the spots, which were created by Albion, a man is about to watch TV when the brand s mascot a stuffed ma...
McDonald's "the Big Mac mind tests" by Razorfish
11 February 2014, 10:07AM
McDonald's
McDonald s demonstrates how easy it is to trick the public in an online campaign promoting the Big Mac. Razorfish created the work, which features a hidden-camera prank. Unsuspecting members of the public are asked to take a photo of a man and a woma...

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by Ben Bold, 12 February 2014, 10:12AM
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by Arif Durrani, 12 February 2014, 09:05AM
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