Media PM - The Guardian, Channel 4, Super Bowl 2014, My Media Week, MediaCom

	View in web browser Add to safe senders list

05th February 2014

Guardian on track to report strong revenue growth Guardian News & Media, publisher of The Guardian and The Observers newsbrands, is on track to reveal strong revenue growth for its full year to the end of March, fuelled by its expanding digital operations.     Channel 4 reaches 10m registered users Channel 4 reports its viewer database has reached more than 10 million registered viewers, including half of all 16- to 24 year-olds in the UK.     Super Bowl 2014 and the rise of the social newsroom The Super Bowl used to be about the battle of advertising budgets, now it's a war of the social newsrooms, a new environment full of promise for plucky challenger brands, says Carat's managing director, Matthew Hook.     My Media Week: Eric Newnham This week, Eric Newnham, chief executive at Talon Outdoor, previews digital taxi ads thatl change according to location, explores OOH in retail and trains for a Cambodian charity biking adventure     MediaCom launches iLab UK with Treliving and Cooper MediaCom is extending iLab, its specialist digital performance brand, across its entire UK network, and has named Sarah Treliving and Paul Cooper as joint managing directors of the unit.     Mark Middlemas joins RadiumOne Former IPG Mediabrands' director, Mark Middlemas, has become the director of communications, UK & Europe at advertising technology company, RadiumOne.     MediaCom develops its content arm under Morris The global head of MediaCom Beyond Advertising tells Louise Ridley about enhancing client relationships through content.     WPP trading juggernaut comes under scrutiny The decision to merge Xaxis with 24/7 Media may raise some tough questions over transparency, Maisie McCabe writes.     Is Sky's AdSmart service really a game-changer? Will the new ad offering actually attract fresh advertisers or result in traditional brands spending less, Arif Durrani asks.     The planning community needs to assert itself more to get brands to act     The humble bus remains one of the best ways to reach an urban audience Forget the Year of the Horse - London's mayor, Boris Johnson, this week declared 2014 to be the "Year of the Bus" in the capital. A clear threat in the glamour stakes to Rio's World Cup.     Outdoor hopes big data is key to success in 2014 Brands are complementing insights gained from Route with their own data for precision-targeting. By David Benady.   Latest blogs   Facebook's enduring power 10 years on... For a company recently compared to a virus, Facebook itself is apparently none too healthy.     Programmatic buying needs to grow up Programmatic buying has been the talk of the ad tech town for the past few years.     IMterview: What is Facebook Paper and what will it mean for its raft of other apps? Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow.     What the shake-up at the Telegraph reveals about the new publisher landscape The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing.     How the teen exodus could save Facebook The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers.   Email & Social Media Marketing Executive , PFJ £9 - £13 per hour, London Key Account Manager - Agriculture Portfolio , Dragonfly Recruitment £25000.00 - £35000.00 per annum + Bonuses + Benefits, South East England Editorial Manager , Atwood Tate Available on request, North Yorkshire ACCOUNT DIRECTOR - CHARITY CLIENT - INDEPENDENT MEDIA AGENCY! , Ultimate Asset £45000 - £55000 per annum + Benefits, London MEDIA PLANNING & BUYING ACCOUNT DIRECTOR - FULL SERVICE AGENCY , Ultimate Asset £40000 - £55000 per annum + Benefits, City of London

Manage Bulletins Unsubscribe