Breaking news from Brand Republic - MasterCard, McDonald's, Sochi 2014, Ikea, Budweiser

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Carat wins bulk of $200m MasterCard media by Louise Ridley 07 February 2014, 08:35AM Dentsu's Carat has taken the bulk of MasterCard's global media planning and buying account from incumbent UM, after a review. McDonald's Sochi website hijacked by gay activist to protest sponsorship by Matthew Chapman 07 February 2014, 09:22AM Scott Wooledge, an LGBT activist, has launched a parody version of McDonald's Cheers to Sochi website in frustration of the Olympic sponsors not condemning Russia's anti-gay laws. Trading Places: this week's people moves by Chris Harding 07 February 2014, 08:00AM Juliet Haygarth becomes BMB's first chief executive and Yahoo UK managing director James Wildman leaves the company amid a European restructure, in this week's round-up of people moves in advertising, marketing, media and PR. Ikea hails social responsibility efforts with its first sustainability campaign by Matthew Chapman 07 February 2014, 08:52AM Ikea is launching its first sustainability drive in the UK to help "revitalise" the brand as it seeks to draw attention to its social responsibility efforts. Campaign Viral Chart: Budweiser's puppy takes down Arnie in Super Bowl-dominated chart by Ben Hall 07 February 2014, 08:57AM Budweiser's schmaltzy "puppy love" ad has bested an ad featuring Arnold Schwarzenegger in this week's Super Bowl dominated viral ad chart. How Cadbury Crème Egg boosted sales through the power of fans by Loulla-Mae Eleftheriou-Smith 07 February 2014, 09:32AM Last year, Mondelez had the challenge of turning around two years' worth of declining sales on its Cadbury Crème Egg brand through social media. Also in the news Channel 4 backs gay rights ahead of Sochi Olympics with 'bear cabaret' film by James Swift, 07 February 2014, 09:14AM Warner Bros creates Lego ad break on ITV by Louise Ridley, 07 February 2014, 12:00AM Levi's hires Draft FCB and House Worldwide for global marketing duties by Jeremy Lee, 06 February 2014, 03:58PM Campaign magazine revamps and brings back Diary page by Staff, 06 February 2014, 01:20PM PROMOTION 13 Costly Mistakes on Comparison Shopping Engines & How to Avoid Them Whether you are new to comparison shopping engines or a seasoned pro, it's vital to avoid costly mistakes. Read this expert report to discover 13 common mistakes to avoid and ensure you're making the most of CSEs to improve your conversions. Download the free report here. From the blogs What Scarlett Johansson can tell us about the decline of TV Pierre Chappaz 07 February 2014, 9:25AM THREE ROMANTIC WAYS TO SAY 'IT' THIS VALENTINES DAY Lol and Nat 06 February 2014, 3:41PM More than just a 'like' - how businesses can get full value out of social media Catriona Oldershaw 06 February 2014, 11:11AM Why brands should care about getting 'omnichannel' right Nick Peart 06 February 2014, 11:02AM Latest jobs Digital Content Manager at Haymarket Recruiter Haymarket Media Group Salary Competitive Location Teddington Digital project manager/ Producer - £35-40K Recruiter Source Salary £35000 - £40000 per annum Location London Senior Marketing Executive Recruiter Blue Skies Marketing Recruitment Salary £30000 - £32000 per annum Location Birmingham Brand Manager Recruiter Better Placed Recruitment Salary £25000 - £33000 per annum + Benefits Location Burnley Annual Report Account Manager Recruiter Blue Skies Marketing Recruitment Salary £160 - £200 per day Location London Country Senior Sales Manager - DACH - top DSP Recruiter Ultimate Asset Salary £45000 - £50000 per annum + +£35k comm + bens Location London Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Getting Mobile Right: Using Analytics to Create Insight-Driven, Personalised Experiences (Webcast) Did you know that consumers who research on their mobile while shopping ... Real-time Personalisation: Increase The Value of Every Customer Interaction (Expert Reports) Personalisation is on the rise as companies strive to meet customer expe... Ten Tips For Moving Social Media And Mobile Marketing Out Of Silos (Expert Reports) Integrate mobile and social media with your traditional marketing. Altho... How Marketing Is Taking Charge: Leading The Customer Experience (Expert Reports) In the United States alone, roughly $83 billion is lost each year as a r... From our partners Private Hear: February 2014 by Staff 06 February 2014, 08:00AM Chris Barraclough and Matt Batten are first in this year's new-look Private Hear to review radio ads from the month just gone. Target Mums through TV and online partnerships with Turner Media Innovations by getmemedia 03 February 2014, 09:00AM Sounds Like Fun on Cartoonito is an exciting opportunity to target a huge audience of mums with pre-school children. Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders