| More than just a 'like' - how businesses can get full value out of social media | | 06 February 2014, 11:11AM |  Three or four years ago, many articles on getting business value from social media would have been haranguing brands to improve their presence on Facebook, perhaps with a suggestion to try out Twitter. Luckily, time has moved on and the vast majority of businesses not only have a social media presence, but are also providing some form of social customer care. Alas, all is still not well: many companies continue to fail to maximise the full value of social media. This can largely be blamed on company practices and culture which fails to take social media seriously - that is, until something bad happens.
| | | | Why brands should care about getting 'omnichannel' right | | 06 February 2014, 11:02AM |  The idea of having an 'omnichannel' retail business has been gathering pace exponentially over the past couple of years. Referring to a consumer's journey across all shopping channels; such as email, phone, chat or in-store "going omnichannel" is something there has been much discussion about - should retailers do it or not?
| | | | Ten years of creative Facebook campaigns | | 06 February 2014, 10:15AM |  This week, Facebook celebrates its tenth anniversary. Since its inception, advertisers and marketers have used the social network in increasingly creative ways. So we thought we'd delve into the archive to pull together some of the most innovative campaigns featured at the D&AD Awards over the past decade.
| | | | The secret to content marketing: do less | | 05 February 2014, 12:56PM |  Believe the hype, content marketing is exciting. Not only does it give modern marketers the chance to invest some real creative talent into their work, but it also creates an increased chance of bringing a real level of engagement to marketing initiatives.
| | | | Audacity, bravery, commitment, ambition | | 05 February 2014, 12:28PM |  On November 9 1989, the Berlin Wall fell. I was 16 at the time and I remember watching events unfold live on television. As I and the rest of the world stopped and watched, spell-bound, thousands of Germans from East and West swung sledgehammers and pick axes and clawed with their bare hands at this concrete symbol of a divided world.
| | | | Mobile priorities marketers must address | | 05 February 2014, 12:11PM |  Mobiles and tablets have transformed the way we choose to interact with one another, and how, when and where we interact with brands. Consumers 'get' mobile. But the vast majority or brands are yet to adapt their businesses to respond to this shift in consumer behaviour.
| | | | Five questions to ask a tag management provider when choosing a solution | | 05 February 2014, 11:53AM |  Tag management has evolved considerably in its relatively short lifetime. From its original role of simply deploying and managing digital marketing vendor tags across web pages, tag management has now become a foundational layer of the digital marketing solution stack. Tag management now incorporates the distribution of valuable digital data - captured at the point of interaction - across the Internet to a collective of stakeholders.
| | | | | | | Will brands go over the top this year? | | 04 February 2014, 11:47AM |  According to data collected by Informa Telecoms & Media, over 41 billion over-the-top (OTT) messages are being sent each day. That's an incredible number, and it continues to rise as people switch from SMS to OTT en masse. As SMS marketing declines and email is starting to show signs of fallibility, OTT could very well be the next communication platform that brands take on.
| | | | Ten years after Facebook launched, we're back to the days before Facebook | | 04 February 2014, 11:18AM |  Before Facebook, most social sharing among my group of friends happened on instant messaging via MSN. Depending on your own group of friends you might have used AIM or Yahoo instead. Most of the photos we shared were via e-mail, with large albums uploaded to YouSendIt or another cloud storage server. Most of my friends had social media profiles, automatically created by MSN, but few of us posted there regularly. Then Facebook came along. By 2006, when I started at university, practically every single student in my year had it. We shared everything on Facebook: what we were up to, our relationship status, movies we watched, pictures from events, classes we were attending, our plans for the weekend, everything.
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