marketing your business online: Media PM

Friday, 7 February 2014

Media PM - The week's most read


	View in web browser		Add to safe senders list


07th February 2014

Bauer aims to tap into boom in native ads with Debrief launch

Bauer Media has launched The Debrief, a multi-platform brand for 20-something women, funded primarily by native advertising.

Programmatic buying needs to grow up

Programmatic buying has been the talk of the ad tech town for the past few years.

MD Wildman walks away from Yahoo amid European restructure

Yahoo's UK managing director James Wildman is leaving the company after three years to pursue "new endeavours" ahead of a series of management changes across its European operations.

Native ads represent an exciting new opportunity for savvy media agencies

Before Christmas, Mail Online, the world's biggest newspaper site, quietly began experimenting with native advertising. Its initial trial was with Marks & Spencer, but the publisher has been tight-lipped about the details.

Global Radio sells radio stations to Denis O'Brien for £35m

Global Radio, the owner of Classic and Heart, is to sell eight radio stations to the Irish billionaire Denis O'Brien for £35 million.

My Media Week: Eric Newnham

This week, Eric Newnham, chief executive at Talon Outdoor, previews digital taxi ads thatl change according to location, explores OOH in retail and trains for a Cambodian charity biking adventure

WPP trading juggernaut comes under scrutiny

The decision to merge Xaxis with 24/7 Media may raise some tough questions over transparency, Maisie McCabe writes.

Should media agencies get into content?

Do media shops bring something new to the table or is content best left to the specialists, Chantelle Dietz asks.

Big Brother fever could heighten interest in C5

The ratings smash, on both first and second screens, will only encourage potential suitors, Arif Durrani writes.

Sky responds to BT with focus on programming

The broadcaster seeks to affirm its dominance with a renewed HBO deal and a partnership with ITV. By Maisie McCabe.

Digitised NRS still has far to go, Ironside accepts

Mike Ironside is leaving the National Readership Survey with his legacy writ large - but a big challenge remains for his successor, he tells David Benady.

Things we like: PPA's new chairman, Facebook's birthday, The Times joins Waitrose scheme

Things we like this week include Facebook celebrating a decade, Haymarket's Kevin Costello becoming PPA chairman and The Times joining Waitrose's newspaper scheme.

We can all learn a lesson from the Brazilian air force when it comes to tech

Just off the top of your head, which country do you think has the best air force - pound for pound? The answer, apparently, is Brazil...

Facebook's enduring power 10 years on...

For a company recently compared to a virus, Facebook itself is apparently none too healthy.

IMterview: What is Facebook Paper and what will it mean for its raft of other apps?

Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow.

What the shake-up at the Telegraph reveals about the new publisher landscape

The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing.

How the teen exodus could save Facebook

The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers.

Titanic vs speedboat: four tips for publishers in the digital age

It's topical to look at the evolution of the news organisation following Pierre Omidyar's $50m investment in his and Glenn Greenwald's joint venture, First Look Media, that happened in December.