Media AM - Monocle, The Times, Apple iWatch, The Sims 4, Vizeum

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02nd September 2014

Monocle valued at $115m as Tyler Brûlé sells minority stake to Japanese media company Monocle has sold a stake to the Japanese media company Nikkei, as the two companies enter into a strategic partnership. The Times releases Unquiet Film about Syria kidnapping The Times has launched a further instalment of its Unquiet Film Series documenting the kidnapping and return of two journalists in Syria. 3 things the Apple iWatch could mean for brands With Apple expected to announce both the iPhone 6 and "iWatch" wearable initiative next week, Saatchi & Saatchi, Europe, Middle East & Africa chief operating officer, Justin Billingsley looks at what this could mean for brands. EA develops Gone with the Wind-inspired social media sitcom for The Sims 4 Electronic Arts has launched a real-time, social media sitcom to promote the launch of 'The Sims 4'. Vizeum hires MediaCom's Jem Lloyd-Williams to lead innovation Vizeum has hired the MediaCom managing partner Jem Lloyd-Williams to the newly created role of executive director, product. Former FT chief executive Rona Fairhead hired as BBC Trust chairman Rona Fairhead, the former chairman and chief executive of the Financial Times Group, is set to become the next BBC Trust chairman. The X Factor returns with highest launch audience since 2011 The 11th UK series of 'The X Factor' launched to a peak audience of 10.6 million, the highest for three years, according to unofficial overnight figures. Experian signs first AFP deal with LBC Experian, the credit score information company, has signed a six-figure deal with LBC, Global Radio's national speech station, for its first ad-funded radio show. Latest blogs Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. Why IPC Media joined the CMA The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift? Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. Jerry Wright explains the changes to regional newspaper figures How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move.

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