Marketing Daily - New Tesco boss pledges supermarket will become 'customer champion' + Tinder, Burberry and M&S

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Marketing Daily Bulletin , 02nd September 2014

New Tesco boss Dave Lewis pledges supermarket will become 'customers' champion' The golden rules of promotion: 50 years on, why Willy Wonka is still a marketing genius Tinder's 'Generation Swipe' offers a lesson in brutal simplicity for brands Apple 'investigating' alleged iCloud weakness after celebrity photo leak Burberry puts personalisation at the heart of My Burberry campaign In a world where consumers have multiple identities, brands must find new ways to keep up Marks & Spencer unites food and fashion marketing in Only M&S ads Great North Run founder Brendan Foster: 'Our brand is the biggest in the world' Can brands benefit by filling the coding gap in schools? Greenpeace's John Sauven: 'It's better to be slightly headless and unpredictable' EE's Spencer McHugh on a summer of fibreglass-cow 4G hotspots and techy tea parties Charles Dance offers comedy turn in faux-rousing Rugby World Cup 2015 speech IPA ADAPT: How you can win the war for talent JOBS BOARD Assistant Marketing Strategy Manager , Thorntons£Competitive + Benefits , Alfreton, Derbyshire Senior Marketing Director - 9-12 month FTC , Comedy Central£competitive , Camden, London (Greater) Senior Brand Manager , Ball & Hoolahan£Excellent Salary Package , South East England / London (Greater) Innovation Senior Brand Manager , Ball & Hoolahan£48,000 + Car/Car Allowance , South East England Digital Marketing Specialist , Colyer London£25000 per annum , London (Central), London (Greater)

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