| Amazon's $970m acquisition of Twitch can be seen as a statement of intent | | Jason Mander | | 02 September 2014, 9:02AM |  Not satisfied being a retailer of products, Amazon is moving increasingly towards being a publisher. It follows the self-publishing movement from Amazon’s Kindle store; curating its own App Store; Amazon Studios creating its own TV shows for Amazon’s Prime Streaming service; and more recently its own video games through Amazon Game Studios. Amazon does not just want to sell you products, it wants to you to be fully immersed in the Amazon ecosystem. We estimate Amazon has roughly 603 million monthly visitors.
| | | | Education is key for the connected home | | Daniel Todaro | | 02 September 2014, 8:32AM |  The connected home, moving beyond the early adopter stage, is now trickling into the mainstream. Research we recently undertook highlighted that 17% of Brits would like and have no concerns about installing smart devices into their home. While on the other side of the pond a study by Accenture illustrates that 69% of consumers are planning to buy a connected home device in the next five years.
| | | | The #VeryBeautyTour takes off on Instagram | | Susan Billinge | | 01 September 2014, 2:04PM |  Brands including Babyliss, Illamasqua, Nails Inc, Max Factor, Murad, Real Techniques and Bourjois will be showcasing their products on board Very.co.uk’s ‘Very Beauty’ bus, touring the UK this autumn.
The online fashion and beauty retailer’s £600,000 campaign has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter, bringing together digital out-of-home, experiential, social and user-generated content.
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