Wednesday, 3 September 2014

Breaking news from Brand Republic - McDonald's, American Apparel, Land Rover, YouTube, GQ

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Latest news
McDonald's accepts empty cans as currency in green festival campaign
McDonald's accepts empty cans as currency in green festival campaign
by Sara Spary
03 September 2014, 08:30AM
Hungry for a McDonald's but short of cash? No problem, if you live in Sweden.
American Apparel back to school ad banned
American Apparel back to school ad banned
by Louise Jack
03 September 2014, 12:01AM
American Apparel has had two online ads banned by the Advertising Standards Authority for being "gratuitous and sexist".
Land Rover's new campaign lifts off with flight to space
Land Rover's new campaign lifts off with flight to space
by Kate Magee
03 September 2014, 12:01AM
Land Rover is offering four people the chance to go to space as part of its launch campaign for the new Discovery Sport.
Ribena revives animated blackcurrant characters in �2.5m campaign
Ribena revives animated blackcurrant characters in �2.5m campaign
by Sara Spary
03 September 2014, 08:55AM
Ribena has launched a TV ad that will feature its blackcurrant characters returning to TV screens for the first time since 2011.
Renault launches social Knight Rider campaign
Renault launches social Knight Rider campaign
by Louise Jack
02 September 2014, 02:38PM
Renault is launching its Trafic utility vehicle with a Knight Rider-themed brand campaign.
Atomic London wins Lotus cars brief
Atomic London wins Lotus cars brief
by Jeremy Lee
02 September 2014, 11:41AM
Atomic London has picked up the brand consultancy and advertising brief for Lotus, the British sports car manufacturer.
Join the marcoms conversation with Brand Republic Chat
Join the marcoms conversation with Brand Republic Chat
by Staff
02 September 2014, 10:03AM
Got something to say? The team at Brand Republic is trialling a new, site-wide chat function to give you even more opportunity to share your views.
Asda to allow shoppers to buy through YouTube
Asda to allow shoppers to buy through YouTube
by Shona Ghosh
03 September 2014, 08:15AM
Asda customers will soon be able to buy products through the supermarket's YouTube channel, as the brand experiments with "shoppable" videos and online ads.
ASA slaps down fracking ad for 'unsubstantiated' claims
ASA slaps down fracking ad for 'unsubstantiated' claims
by Sara Spary
03 September 2014, 08:00AM
The ASA has slapped down an ad by American fracking company Breitling Energy Corporation after it was found to be misleading and had made unsubstantiated claims.
GQ's Dylan Jones on why 'content' should never be thought of as a box to tick
GQ's Dylan Jones on why 'content' should never be thought of as a box to tick
by Dylan Jones
03 September 2014, 08:00AM
Marketers must never underestimate the importance of creativity when it comes to generating truly engaging content, rather than just "content", says Dylan Jones OBE, editor-in-chief of GQ and chairman of London Collections: Men.
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From the blogs

New Facebook RHS ad proves bigger is better
Sam Barnett
03 September 2014, 7:58AM
Aldi's success isn't just about the discounts
Holly Ripper
03 September 2014, 7:10AM
Amazon's $970m acquisition of Twitch can be seen as a statement of intent
Jason Mander
02 September 2014, 9:02AM
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