Saturday, 28 February 2015

This week's most read news and best ad campaigns

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Gogglebox's Stephen and Chris launch EE TV
by Gurjit Degun,
25 February 2015, 12:01AM
Gogglebox's Stephen and Chris launch EE TV
EE has launched an ad featuring Kevin Bacon and two Gogglebox stars to promote its new TV service.
Facebook creates first British TV campaign
by James Swift,
20 February 2015, 11:40AM
Facebook creates first British TV campaign
Facebook has begun a TV and outdoor campaign in the UK, boasting of the social media site's ability to help create and sustain friendships.
Lego wins the Oscar's brand gong
by Kate Magee,
23 February 2015, 12:18PM
Lego wins the Oscar's brand gong
If a gong had been handed out for best brand performance at the Oscars, Lego would have run away with it.
Havas Media Group hires W&K's Douglas as chief strategy officer
by Kate Magee,
26 February 2015, 08:00AM
Havas Media Group hires W&K's Douglas as chief strategy officer
Havas Media Group has raided Wieden & Kennedy for its new chief strategy officer, Graeme Douglas.
Cannes Lions launches 'cheaper than redundancy' campaign
by James Swift,
23 February 2015, 11:46AM
Cannes Lions launches 'cheaper than redundancy' campaign
McCann London has created a digital and press campaign for the Cannes Lions International Festival Of Creativity, urging agencies to send under-performing staff to the event.
Mobile phone ad banned for objectifying women
by Gurjit Degun,
25 February 2015, 08:48AM
Mobile phone ad banned for objectifying women
The Advertising Standards Authority has banned an ad for Kazam Online, the mobile phone manufacturer, for objectifying women.
OMD launches Newsroom
by Arif Durrani,
26 February 2015, 08:30AM
OMD launches Newsroom
OMD UK has launched the Newsroom, a real-time insights and ideas team, as part of a series of initiatives.
Adam & Eve/DDB swoops for Ogilvy creative Ivan Pols
by Maisie McCabe,
26 February 2015, 08:00AM
Adam & Eve/DDB swoops for Ogilvy creative Ivan Pols
Adam & Eve/DDB has hired Ivan Pols as a creative director. Pols joins from Ogilvy & Mather, where he was a global creative director.
Burberry to feature tweet-activated camera during catwalk show
by Maisie McCabe,
23 February 2015, 09:16AM
Burberry to feature tweet-activated camera during catwalk show
Burberry and Twitter have partnered to enable people anywhere in the world to take a photograph from the Burberry Prorsum Autumn/Winter 2015 Womenswear show later today.
PHD retains Sainsbury's £60m media business
by Arif Durrani,
27 February 2015, 08:00AM
PHD retains Sainsbury's £60m media business
Omnicom's PHD has retained Sainsbury's £60 million media planning and buying business after a competitive pitch against Group M agencies Maxus and MediaCom, and Publicis Groupe's ZenithOptimedia.
Vertu appoints Club Havas for global creative
by James Swift,
27 February 2015, 09:43AM
Vertu appoints Club Havas for global creative
Vertu, the luxury phone brand, has appointed Club Havas as its global creative agency after a competitive pitch.
Unilever seeks digital shop for Toni & Guy
by Gurjit Degun,
26 February 2015, 08:00AM
Unilever seeks digital shop for Toni & Guy
Unilever is on the hunt for an agency to handle global digital and social media work for the Toni & Guy range of haircare products.
BBC urged to axe licence fee
by Gurjit Degun,
26 February 2015, 08:00AM
BBC urged to axe licence fee
Broadcasting levy proposed by MPs would benefit commercial media companies.
New breast-cancer charity seeks agency
by Kate Magee,
26 February 2015, 08:00AM
New breast-cancer charity seeks agency
An organisation created by the merger of two major breast-cancer charities is looking for an agency to promote the new entity.
Brands make the most of Oscar fever
by Maisie McCabe,
23 February 2015, 09:38AM
Brands make the most of Oscar fever
Dunkin' Donuts, Cottonelle, Cadillac and Samsung were among the brands to advertise around the Oscars last night.
JWT appoints Bassil as part of management restructure
by James Swift,
26 February 2015, 08:00AM
JWT appoints Bassil as part of management restructure
J Walter Thompson London has appointed Danielle Bassil in the newly created role of head of integrated operations as the agency rejigs its management structure.
Outdoor Media Centre appoints Alan Brydon as chief executive
by Arif Durrani,
25 February 2015, 08:30AM
Outdoor Media Centre appoints Alan Brydon as chief executive
The Outdoor Media Centre (OMC), the industry body for the out-of-home (OOH) media sector, has appointed Alan Brydon, head of investment at Havas Media Group UK, as its chief executive.
Prostate Cancer UK hunts for direct agency
by Maisie McCabe,
23 February 2015, 08:00AM
Prostate Cancer UK hunts for direct agency
Prostate Cancer UK is seeking an integrated direct response agency to support its mission to change the face of men's health.
Krispy Kreme doughnuts apologises for launching 'KKK Wednesdays'
by Louise McIlwraith,
18 February 2015, 10:02AM
Krispy Kreme doughnuts apologises for launching 'KKK Wednesdays'
Krispy Kreme has apologised for promoting "KKK Wednesdays", after Facebook followers pointed out that "KKK" is an abbreviation for the Ku Klux Klan.
Tiffany continues story of gay couple in TV ad
by Maisie McCabe,
20 February 2015, 01:02PM
Tiffany continues story of gay couple in TV ad
Tiffany & Co has followed up its first print ad featuring a same-sex couple with a TV ad showing a range of couples getting engaged, including the two men.
HomeAway goes after Airbnb with global ad campaign
by Maisie McCabe,
25 February 2015, 09:23AM
HomeAway goes after Airbnb with global ad campaign
HomeAway, the online holiday rentals company, is launching a global ad campaign to position itself away from rival Airbnb as the site for family holidays.
Carat UK and Carat Global join forces in London
by Arif Durrani,
26 February 2015, 08:22AM
Carat UK and Carat Global join forces in London
Carat is merging its Carat UK and Carat Global Management businesses to form one UK hub.
Pitch update: Wonga, Budgens and Sainsbury's
26 February 2015, 08:00AM
Pitch update: Wonga, Budgens and Sainsbury's
Integration fuels ten-year pitch high
by Kate Magee,
26 February 2015, 08:00AM
Integration fuels ten-year pitch high
The number of new-business pitches in 2014 was higher than it has been for a decade, according to research from AAR.
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Top Work Stories

Specsavers "should've gone to Specsavers" by Specsavers Creative
20 February 2015, 11:03AM
Specsavers
Ikea "the joy of storage" by Posterscope
25 February 2015, 03:21PM
Ikea
Private view: Dave Henderson and Richard Brim
26 February 2015, 08:00AM
Private view: Dave Henderson and Richard Brim
Marmite "search and rescue" by W Communications
24 February 2015, 11:56AM
Marmite
Honda "keep up" by Wieden & Kennedy London
19 February 2015, 08:00AM
Honda
Cadillac "the daring" by Publicis New York and Publicis UK
23 February 2015, 11:48AM
Cadillac
Asics "it's a big world. Go run it" by 180 Amsterdam
23 February 2015, 09:44AM
Asics
Halifax "Laura" by Adam & Eve/DDB
03 October 2013, 08:00AM
Halifax
Twinings "drink it all in" by Abbott Mead Vickers BBDO
19 February 2015, 11:54AM
Twinings
LeoVegas "let's roar" by Now
19 February 2015, 08:02AM
LeoVegas
Cadbury "Keith" by Fallon
16 January 2014, 08:00AM
Cadbury
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Dispatches - The biggest stories on Marketing in the last seven days

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Dispatches , 28th February 2015
Boris bikes rebranded 'Santander Cycles' in £44m deal
Boris bikes rebranded 'Santander Cycles' in £44m deal
British Gas' Hive bus shelter heats up with a Twitter request
British Gas' Hive bus shelter heats up with a Twitter request
Gogglebox's Stephen and Chris launch EE TV
Gogglebox's Stephen and Chris launch EE TV
Madonna in mid-song tumble at Brit Awards thanks to stubborn Armani cape
Madonna in mid-song tumble at Brit Awards thanks to stubborn Armani cape
Apple emoji finally embrace racial and sexual diversity
Apple emoji finally embrace racial and sexual diversity
Coca-Cola celebrates century of 'iconic' Coke bottle with global marketing push
Coca-Cola celebrates century of 'iconic' Coke bottle with global marketing push
Barclays becomes first UK bank to allow payments via Twitter
Barclays becomes first UK bank to allow payments via Twitter
Unilever partners with start-up making chores fun for children
Unilever partners with start-up making chores fun for children
Tesco to host beauty consultations on Google+ Hangouts
Tesco to host beauty consultations on Google+ Hangouts
Football League challenges Chelsea and Tottenham fans to 'own' the Wembley arch
Football League challenges Chelsea and Tottenham fans to 'own' the Wembley arch
Mondelez sells incubated tech project to digital agency
Mondelez sells incubated tech project to digital agency
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Director of Marketing and Development , Ardingly College£60,000 - £65,000 , Haywards Heath, West Sussex
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Insight Manager , Smart Energy GBc £38,000 + generous pension constributions and benefits , King's Cross Station, London (Greater)
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