| The pink elephant in the room | | Chloe Allan | | 12 February 2015, 10:10AM |  Branding and political parties are much more closely aligned than people think.
Both are based on delivering clever dressings of selective truths designed to build a perception, drive a desire or solve a problem. What they truly represent however, is not based on what marketing agencies, clever creative or politicians tell people they represent.
| | | | Teeny tiny press releases from Tiny.PR | | Lisa Devaney | | 12 February 2015, 10:01AM |  If you tweet, you are constantly shortening your thoughts to fit nicely and make sense in the allowed 140-character space. So why not start thinking about teeny tiny ways to write press releases?
| | | | Auto brands are the new champions of bleeding-edge marketing tech | | Adam Doherty | | 12 February 2015, 8:57AM |  Auto marketing used to mean big 30-second blockbuster ads. The typical car commercial was the ultimate symbol of yesterday's lavish TV advertising; a strategy that perhaps needs refreshing in light of today's digitally-dominated landscape.
| | | | "For brands to advertise they have to stop advertising" | | Simon Pont | | 12 February 2015, 8:49AM |  "BRAND - a bundle of meanings, feelings and values, as seen and perceived in the eye and mind of the consumer."
Brands communicate in hope that our view of them is consistent; that we may covet them and want to draw them close. Conversely, we all bring our own perceptions and prejudices, conscious and subconscious, to the table.
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