Media AM - Facebook, The Telegraph, Paddy Power, Pinterest, Channel Mum

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20th February 2015

Facebook creates first British TV campaign Facebook has begun a TV and outdoor campaign in the UK, boasting of the social media site's ability to help create and sustain friendships. Telegraph responds to its critics The Telegraph responds in a leader to Peter Oborne's accusations, takes a swipe at its "sniping" media rivals and pledges to produce new guidelines for editorial and commercial teams, but stands behind its HSBC coverage. Paddy Power's Pistorius ad most-complained about in 2014 Paddy Power's Oscar Pistorius ad was the most-complained about ad of 2014 with 5,525 complaints. Can brands benefit from Pinterest's new iOS App Pins? Pinterest's new app could be a game-changer for brands, says Chris Camacho, managing partner, precision marketing at Starcom MediaVest Group. YouTube blogger Zoella tops Channel Mum's Vlog ranking Channel Mum, the video-based community for mothers launched by Netmums founder Siobhan Freegar last month, has inaugurated a roundup of the 15 most popular vlogs for mums in January. Absolute Radio's Lloyd and LBC's Barkes make BPG Awards shortlist Absolute Radio's Geoff Lloyd and Duncan Barkes show on LBC both represent commercial radio on the shortlists for the Broadcasting Press Guild's radio awards. The Independent launches US digital operation led by Andrew Buncombe The Independent is opening a digitally focused US office in New York led by Andrew Buncombe, formerly the newspaper's Washington correspondent. Magnetic begins mission to prove mags still matter Welcome, Magnetic - we've been expecting you. Finally, the UK's magazine sector has made a bold, collective step towards combating falling circulations, retreating ads and a generally bleak prognosis by launching the first marketing agency dedicated to promoting the industry. Karen Stacey has ambitious plans for the big screen The one-time Bauer Media executive is now cinema's leading ambassador, and she wants more brands to consider the channel, Arif Durrani writes. Premier League TV rights deal 'takes pressure off clubs over shirt sponsorship' The billions Premier League football clubs will net between 2016 and 2019 as a result of yesterday's domestic TV rights deal will dwarf sponsorship income, even from the title Barclays deal, experts have pointed out. What ABCs spell for the magazine sector The latest figures contained familiar depressing themes but also surprisingly robust performances, Sarah Tsirkas writes. The evolution of social in the 2015 Super Bowl Social media is gaining popularity in the biggest US sporting event, but measurement remains difficult. Latest blogs Cinema advertisers cashing in as Fifty Shades of Grey whips box office into frenzy Cinema is having a purple patch in 2015, and Karen Stacey, the interim chief executive of Digital Cinema Media, says it provides great opportunities for brands. The rise of InMobi: how we broke the billion Mobile ad network InMobi passed the milestone of one billion unique mobile devices on its network in quarter four of 2014. Naveen Tewari. its founder and chief executive of InMobi, explains how. Why we need directions for going native Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien. Party time: Media Week returns to print at 30 So, it's happy birthday to Media Week, which turns 30 years old on Sunday, and we're going to mark the occasion with a return of the print magazine and a party in London in April. Media Week: 30 years, and three key figures As Media Week prepares to turn 30 on Sunday, launch editor and co-founder, Tim Brooks, reflects on the birth of the brand and a new marketplace. International Sales Manager , Carreras Lathane Associates - CLA £45000 -£50000 + high commission, South East London Trading Agency Account Manager , Carreras Lathane Associates - CLA £30,000 - £35,000 plus bonus dependent on experience, London (Central), London (Greater) Group Head , SYLEX Recruitment £50000 to £60000 per annum, Central London Senior Programmatic Optimisation Manager , Aspire £45000.00 - £50000.00 per annum, London Advertising Sales Executive , QMJ Publishing Ltd Up to £30,000 Basic Salary & up to £10,000 commission plus Benefits, Nottingham, Nottinghamshire

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